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Chartbeat and Tubular are companies dedicated to providing data and insights to publishers. Their goal is to foster an informed and inspired world by aligning audience behaviors with media strategies. Chartbeat offers software that helps media brands leverage their data across various platforms, while Tubular provides intelligence on social video performance. Together, they serve over 1,000 global brands, such as The New York Times, BBC, and ESPN.
The Director of Content Marketing's responsibility is to manage the Content Marketing team and craft content strategies that attract, engage, and retain customers. By integrating data-driven insights and focusing on customer needs, this role aims to create high-quality content that drives company growth and aligns with its strategic vision.
Key tasks include developing content strategies, leading a creative team, personalizing content for different customer segments, deploying SEO techniques, and utilizing content marketing for lead generation. This role requires an individual to use analytical tools to measure and enhance content performance across various distribution channels.
Prospective candidates need a Bachelor's or Master's degree in a relevant field and at least four years of content marketing experience. Expertise in media analytics and the B2B SaaS market, along with strong leadership and analytical skills, is essential. Creativity, strategic planning, and the ability to manage multiple projects are also critical for this role.
Chartbeat and Tubular offer an exciting opportunity for those with a strategic mindset and a proven track record in content marketing. The role demands a leader who is passionate about delivering data-driven content strategies to a wide media audience and contributing significantly to the success of the B2B SaaS industry.
Company location: New York City, New York, USA.
This job offer was originally published on RemoteOK
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