Demand generation lead, enterprise

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Join Watershed's team to build top-notch climate programs. Looking for passionate team members in SF, NY, London, US & EU. Accelerate your marketing career!

About Watershed

Watershed is a pioneering software platform focused on empowering companies to run exemplary climate programs. The company measures success through the carbon reduction milestones of their clients. Currently, Watershed is on the lookout for dedicated individuals eager to contribute to product development, thrive in a mission-oriented startup, and influence the culture of an expanding team.

With physical offices located in San Francisco, New York, and London, alongside remote team members across the United States and Europe, Watershed presents a plethora of opportunities for prospective employees interested in making a significant impact on climate change.

The Role

The Revenue Marketing team member at Watershed will play an instrumental role in boosting the company's growth. This involves devising strategies to generate and speed up the company's inbound lead pipeline in close partnership with sales, brand, and marketing operations teams.

The ideal candidate for this position is a B2B demand generation expert with outstanding project management capabilities. They will focus on creating a multifaceted cross-channel strategy to drive and hasten the growth of high-quality leads. Expertise in executing account-based marketing (ABM) campaigns, a data-driven mindset matched with innovation, and the ability to flourish in a dynamic environment is crucial for this role.

Key responsibilities include designing and supervising engagement strategies with top accounts, scaling digital demand generation, and ABM tactics to target key decision-makers. Additionally, the role encompasses establishing and managing measurement frameworks to evaluate the impact of ABM initiatives and ensure they are aligned with pipeline objectives.

Candidate Profile

Apt candidates are those with over six years of experience in B2B demand generation and a track record of running successful ABM programs. They should possess a deep understanding of the enterprise demand generation playbook, be familiar with ABM tools, and have experience with marketing automation as well as marketing performance analytics.

Effective stakeholder management skills are essential, and the ability to work collaboratively with teams is highly valued.

Compensation and Benefits

Watershed offers an attractive salary ranging between $175,000 to $225,000 USD, topped with an extensive benefits package that includes equity, health, dental, vision insurance, 401(k), unlimited paid time off, paid parental leave, and programs supporting fertility and mental health.

Frequently Asked Questions

Watershed's operations span across key hubs in San Francisco, New York, and London, with some roles being open to remote work as specified in job descriptions. The interview process involves initial conversations, skills assessments, and potentially an interview panel, all conducted with a commitment to transparency.

For individuals passionate about shaping the future of climate impact through their work and expertise in marketing, Watershed presents an unparalleled opportunity to join a team of visionaries and industry leaders.



This job offer was originally published on Himalayas

Resources

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Watershed

San Francisco, New York, London, remote

Marketing

Full-time

March 11, 2024

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