Product Marketing Manager

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About Jimdo

Founded by three friends in 2007, Jimdo has grown into a profitable company with 250+ employees from 50 nationalities in 15 countries. Offering AI-powered website builders and additional tools tailored for microbusinesses, Jimdo has launched Business Builder, the first all-in-one solution of its kind in Germany, aimed at helping entrepreneurs quickly turn ideas into successful ventures. The company is dedicated to continuous product development and ease-of-use for its customers. Jimdo invites like-minded individuals to join their remote-first dynamic team.

Role Overview

Seeking a Product Marketing Manager, Jimdo is on a mission to ignite growth within the Micro-business segment. The role involves collaborating on go-to-market (GTM) strategies, improving product communication, and exploring new product discovery channels, under the guidance of a Product Marketing Lead. Responsibilities include analyzing current flows, conducting experiments to optimize the customer journey, and reporting on the performance of various marketing campaigns.

Key Responsibilities

• Establishing GTM campaigns and aligning them with product launches.
• Partnering across departments to lead product and GTM strategy.
• Defining market positioning and crafting value propositions.
• Conducting user research to pinpoint customer personas and needs.
• Creating product narratives in tandem with the Brand Strategy team.
• Implementing GTM plans and tracking their success.

Qualifications

• At least 4 years in Product Marketing, with a focus on SMB or entrepreneurial products.
• Aptitude for collaboration in a high-paced environment.
• Strong grasp of target audience decision-making process.
• Excellent communication and creative problem-solving skills.
• Proficiency with tools like Miro, Confluence, and Asana is a plus.

Jimdo Offers

Jimdo is committed to empowering solopreneurs with a flexible, trusting remote work environment, support for side projects, an international diverse team, continuous growth opportunities, and a competitive benefits package. The company is an equal opportunity employer that values diversity and inclusivity and encourages applicants from any background to apply.

This job offer was originally published on Jobicy