Product Marketing

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Join CoinTracker in revolutionizing crypto portfolio tracking and tax compliance, backed by top investors and industry leaders.

CoinTracker: Revolutionizing Cryptocurrency Management

CoinTracker has emerged as an essential platform for cryptocurrency owners, simplifying portfolio tracking and tax compliance. Its broader vision extends to creating an automated financial assistant for managing a variety of financial assets. CoinTracker's ambition is to enhance the world's financial freedom and prosperity, leveraging its strong foundation in cryptocurrency tools and partnerships with top industry leaders.

Milestones and Partnerships

The platform has made significant strides, boasting over $50 billion in tracked cryptocurrency, which constitutes over 5% of the global crypto market. CoinTracker's impact is evident by the one million tax forms it has filed and its alliances with prominent names like Coinbase, Uniswap, OpenSea, and H&R Block. With investments from reputable venture capital firms, and support from tech leaders and celebrities, CoinTracker is well-poised for growth.

Joining the Team

As CoinTracker expands, it seeks a pioneering Product Marketer to lead its marketing initiatives and craft compelling narratives for millions of crypto users. This role offers the opportunity to drive the brand forward, with autonomy to innovate and the honor to be a part of CoinTracker's narrative and product launches.

Primary Goals

In the span of one year, CoinTracker aims to solidify its reputation as the go-to authority in crypto taxes, develop an external narrative, and establish a timeline for releases and announcements to maintain consistency and engagement.

Core Responsibilities

The successful candidate will create strong product narratives, develop targeted content, define customer personas, and collaborate with cross-functional teams. They will also lead market research to guide marketing strategies and product development, bringing new products to market with expertise and insight.

Desired Skills

CoinTracker values experience in product marketing, notably in a fast-growing startup environment. Candidates should have a record of user growth and retention, exceptional communication skills, a keen understanding of the crypto industry, and proficiency with marketing tools. Project management and the ability to collaborate across teams are also critical competencies required for the role.

This job offer was originally published on Jobicy


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March 22, 2024


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