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Webflow is revolutionizing the way people create websites by allowing them to build powerful, code-free web solutions. Serving millions globally, from freelancers to Fortune 500 companies, Webflow stands as a central hub for creativity, collaboration, and innovation in website design and development. Webflow is dedicated to making web development accessible to everyone—enabling users to design visually while the platform takes care of generating clean, efficient code.
Webflow seeks a Senior Marketing Analytics Manager to leverage data insights for strategic decision-making. This key role will focus on optimizing the sales lead funnel and will involve close collaboration with the marketing team and executive leadership, providing them with essential analytics support for budget allocation and planning. The ideal candidate will be adept at both gathering and translating insights into actionable strategies and will have the technical skillset to work directly with data analysis and visualization tools.
The Senior Marketing Analytics Manager will analyze demand generation campaign performance, manage lead lifecycle reporting, write SQL queries in partnership with the data science team, and contribute to the attribution framework. The role also entails building Tableau reports and dashboards, collaborating on data initiatives, and empowering the marketing team to handle their reporting.
Candidates who are detail-oriented, PLG-savvy, and have a robust technical background with tools such as SQL, Tableau, Marketo, Salesforce, Snowflake, Segment, Amplitude, Census, and ZoomInfo are encouraged to apply. Curiosity, a knack for problem-solving, and experience with go-to-market technology blend to form the ideal profile for this position. Webflow values diverse backgrounds and experiences and encourages those not meeting all qualifications to apply if they meet at least half.
Webflow promotes a customer-obsessed, urgent, communicative, and impactful company culture. Employees enjoy benefits like equity ownership, 100% covered healthcare, flexible PTO, professional coaching, and wellness stipends. It's a workplace where diversity and inclusion are not just valued but seen as a critical aspect of the business environment.
Webflow welcomes individuals from all walks of life to contribute to the company's growth and culture, ensuring that equality and inclusivity are at the forefront of its hiring practices. Candidates must have valid work authorization in the U.S. or Canada to join the team.
This job offer was originally published on Jobicy
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