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The position of Manager, Digital Marketing at CrossFit is an opportunity to join a dynamic marketing team and play a significant role in enhancing the brand's digital presence. The role is instrumental in shaping and implementing CrossFit's digital marketing initiatives. This position requires a balance of strategic vision, technical know-how, and hands-on execution to achieve significant results. The ideal candidate is a visionary leader who can develop digital strategies that align with business objectives while also engaging in the tactical aspects of execution.
Email Marketing: The manager will design and execute email campaigns aimed at lead nurturing, customer engagement, and increasing conversions. This includes handling the setup, quality assurance, audience segmentation, A/B testing, and result analysis to optimize performance. Collaboration across teams to enhance lifecycle marketing strategies and the customer journey is vital. The manager will also generate reports to track key business performance indicators and guide strategic decisions.
Digital Strategy Development: Responsible for creating and executing comprehensive digital marketing strategies, the manager must stay updated with industry trends, emerging technologies, and best practices in digital marketing. A deep understanding of consumer behavior and the CrossFit brand is essential to ensure the digital experience aligns with customer needs.
Campaign Planning and Execution: Planning and executing digital campaigns across multiple channels such as the website, email, SMS, SEO, social media, paid media, and the CrossFit app are crucial. The manager will collaborate with cross-functional teams to ensure seamless campaign execution.
Content Strategy and Creation: Overseeing the content strategy for digital channels involves ensuring alignment with brand messaging and campaign goals. The manager will work with content creators to deliver high-quality and engaging digital content.
Website Operations & CRO: In collaboration with the Director of Growth Marketing, the manager will optimize website content and structure for search engines. Utilizing the content management system (CMS) to execute content updates and build landing pages is part of the role. The manager will use data insights to enhance the customer journey and improve site performance continually.
Paid Media: Working with the Director of Growth Marketing, the focus will be on optimizing paid marketing campaigns for maximum return on investment.
Collaboration with Stakeholders: Collaborating with internal teams such as sales, product, social media, and customer service ensures digital marketing efforts align with overarching business goals. Strong cross-functional collaboration is essential for successful campaign execution.
The ideal candidate is proficient in email marketing platforms such as Braze, Klaviyo, Mailchimp, and marketing automation tools. Leadership skills are necessary to foster a positive work culture and communicate effectively across teams. A strong grasp of email marketing principles, automation techniques, and testing methodologies is required. The candidate must possess excellent copywriting skills to craft persuasive email content and should have an analytical mindset to interpret data and extract actionable insights. Familiarity with email marketing compliance and best practices is a plus. The role demands discipline, flexibility, and a self-starting attitude as part of a high-performing, distributed team.
Applicants should hold a bachelor's degree in Marketing, Communications, Business, or a related field, with at least three years of experience in email marketing, preferably within the health and fitness industry.
CrossFit offers comprehensive medical, dental, and vision plans. Employees enjoy unlimited paid time off to relax and recharge, a flexible spending account, and a 401(k) plan with a 5% employer match. Additional perks include CrossFit gym membership reimbursement, access to CrossFit courses, and partnership benefits.
This job offer was originally published on Jobicy
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