Senior Growth Marketing Manager

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Overview of Nerdy

Nerdy (NYSE: NRDY) is a pioneering platform in the live online learning sphere. As the parent company of Varsity Tutors, it aims to transform how learning occurs through technology. The company’s proprietary platform is specifically designed to leverage technology, including AI, to facilitate connections between learners and experts. This creates significant value for both students and educators. Offering educational experiences across more than 3,000 subjects, Nerdy supports various learning formats, such as one-on-one and small group classes, large group instruction, and adaptive self-study modules.

Varsity Tutors, Nerdy's flagship division, ranks among the largest platforms nationwide for live online tutoring and classes. It serves both individual students and institutions, including schools, indicating its comprehensive reach in the educational sector. As a publicly traded entity on the New York Stock Exchange, Nerdy continues to expand its influence across the education technology industry.

Qualifications for Employment

Prospective employees at Nerdy must possess hands-on experience in multiple growth disciplines, including performance marketing, CRM, and conversion rate optimization. Familiarity with essential tools like Google Analytics, Google Ads, and others is crucial. Analytical prowess is a fundamental requirement, with potential employees needing strong decision-making and problem-solving skills. Mastery in tools like Google Sheets or Excel is mandatory, with SQL and visualization tools such as Looker considered a plus. Exceptional communication abilities are necessary to work efficiently across various teams, merging complex insights into clear presentations for senior management. Organization, attention to detail, and the capability to manage multiple projects simultaneously are imperative, along with a Bachelor's degree and over four years of growth marketing experience.

Key Responsibilities

The responsibilities at Nerdy encompass channel management, conversion optimization, and data-driven decision-making. Employees are expected to develop strategies to utilize the best marketing channels to meet business objectives effectively. They must implement improvements within the sales funnel to stimulate growth and leverage analytics to identify trends, offering actionable insights to leadership. Cross-departmental collaboration with teams, including design, product, and finance, is essential to ensure alignment and successful implementation of go-to-market strategies. Monitoring and defining key performance indicators (KPIs) to measure marketing initiatives and managing budgets for optimal ROI are integral tasks.



Leadership and Cultural Values

Nerdy values a culture that focuses on team building, goal-setting, and maintaining high standards. Leaders are expected to identify, hire, and promote top talent while fostering an environment for employee growth. Ambitious goal-setting is encouraged, alongside a bias for action where decisions are made swiftly to maintain progress. Trust-building, in-depth understanding of details, conviction in decision-making, and result delivery are emphasized. Employees are encouraged to be apolitical, focusing on the collective mission of enhancing learning experiences and leaving unrelated causes by the wayside.

Compensation and Benefits

Nerdy offers a competitive salary with equity options, including Restricted Stock Units. Comprehensive healthcare plans, 401k company matching, parental leave, and a flexible remote working environment highlight their commitment to employee well-being. Additional perks include a flexible PTO policy and a free learning membership granting access to tutoring and online classes, supporting the unique mission of transforming global education.

As an equal opportunity employer, Nerdy fosters a diverse environment. They evaluate all qualified candidates irrespective of race, color, religion, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status, reinforcing their inclusive workplace culture.



This job offer was originally published on Jobicy

Nerdy

Remote

Marketing

Full-time

November 27, 2024

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