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The Hoyle Firm, PC is seeking a multi-talented and highly organized individual to fill the position of Marketing and Website Specialist. This role is completely remote and focused on overseeing various marketing and website maintenance tasks. The firm aims to enhance its online presence, and they are looking for someone who is proactive, creative, and adaptable across multiple platforms.
The primary responsibility involves regular updates to the firm's website content, which includes text, images, and blog posts, to keep the information fresh and relevant. Additional duties in this area include:
Troubleshooting any technical issues that arise related to website functionality and performance.
Ensuring the website optimization for speed, security, and SEO best practices.
Managing website backups to prevent data loss and monitoring for potential vulnerabilities.
The role includes the development and execution of digital marketing campaigns aimed at driving traffic, enhancing engagement, and converting leads. Tasks include:
Creating and managing email marketing campaigns that involve design, copywriting, and A/B testing.
Monitoring and analyzing key metrics to evaluate the performance of various online marketing strategies.
In the capacity of a Graphic Designer, the specialist will be responsible for:
Creating visual assets for different purposes such as banners, social media graphics, promotional materials, and website visuals.
Maintaining a consistent brand aesthetic across all design projects.
Collaborating with different departments to design materials that support ongoing campaigns and projects.
Editing and optimizing images intended for web use.
Candidates must possess proven experience in the following areas:
Website maintenance and development, including familiarity with HTML, CSS, and JavaScript.
Digital marketing skills, particularly in creating engaging video content and graphic design.
Proficiency in WordPress and various website management tools along with web analytics software like Google Analytics.
Strong skills in the Adobe Creative Suite, which includes tools like Photoshop, Illustrator, and Premiere Pro.
Knowledge of SEO, SEM, and online marketing strategies.
Experience managing multiple social media platforms and creating content tailored to each platform (e.g., Facebook, Instagram, YouTube).
Excellent communication skills and the ability to manage several projects simultaneously while meeting deadlines.
While the following skills are preferred and not mandatory, they can enhance a candidate’s qualification:
Basic knowledge of email marketing tools such as Mailchimp or Constant Contact.
Experience with motion graphics and animation.
This role is geared towards individuals in Latin America only, echoing the firm's focus on remote work. The candidate must exhibit a high level of independence, allowing them to manage their responsibilities efficiently without direct supervision. The work environment is designed to be flexible, promoting creativity in meeting organizational marketing goals.
The position is a full-time offer, indicating that the individual will be expected to dedicate a significant number of hours weekly towards fulfilling the responsibilities associated with this role. A full-time position often encompasses benefits typically not associated with part-time, freelance, or internship roles.
While specific salary details are not disclosed in the provided text, the context suggests that a full-time position in marketing and website management generally offers competitive remuneration reflective of the individual's skills and experience. As the industry is rapidly evolving, candidates may expect compensation that aligns with market standards for website specialists and digital marketers.
Interested candidates are encouraged to apply through the firm’s official page, where the job listing is hosted. The application process typically includes submitting a resume along with a cover letter that highlights relevant experience.
In conclusion, The Hoyle Firm, PC offers a rewarding opportunity for the right candidate who possesses an exceptional blend of technical skills in web management, creative abilities in graphic design, and strategic insight in online marketing. If you believe you can make a positive impact on the firm’s online presence and marketing initiatives, this could be an excellent career move.
This job offer was originally published on weworkremotely.com
February 14, 2025
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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
