Director, Product Marketing

This post contains product affiliate links. We may receive a commission from Amazon if you make a purchase after clicking on one of these links. You will not incur any additional costs by clicking these links

Learn about Liferay, a globally operating B2B enterprise software company leveraging open source technology to empower businesses in solving complex digital challenges.

About Liferay

Liferay operates as a profitable B2B enterprise software company with over 1,200 employees worldwide. As a global provider of enterprise open source technologies, Liferay has garnered recognition from Gartner for enabling businesses globally to address complex digital challenges. Liferay Experience Cloud combines the capabilities of Liferay DXP and cloud platforms with embedded analytics and B2B commerce functionality, promoting speedy innovation and reduction of time to market.

Beyond profit, Liferay runs on a vision of building a thriving business, making technology beneficial, and supporting communities. They allot five days for their employees to volunteer in charities of their choice, while also donating 10% of their profits to global charities.

Director Product Marketing Role

The Director of Product Marketing is instrumental in leading the company's product marketing strategy. This involves exploiting market insights and understanding of product capabilities to identify lucrative markets and devise effective communication strategies to promote Liferay's products to those markets. The role guides a team of SMEs who develop and relay knowledge about markets, buyer needs, and the products to the company's different departments.

Primary and Secondary Responsibilities

Primary responsibilities include driving an audience-centric marketing approach within the organization, developing an understanding of Liferay’s audiences, providing direction for market segmentation and targeting, and overseeing the creation of compelling value propositions.

Secondary tasks involve developing the competitive positioning for the product, planning routes to market, overseeing product launch strategy and planning, and serving as a market-facing SME for the product.

Qualifications and Perks

Qualifications include 8-12+ years of marketing, product, or sales experience, preferably with technical/product category experience, and a minimum of 5 years in B2B product marketing. Additional traits of preferred candidates include excellent communication skills, strong data insights skills, and a vibrant experience with subscription business models.

Liferay offers a competitive benefits package, opportunities for professional growth, a positive work culture, and much more to its employees.

This job offer was originally published on Jobicy


At Smart Remote Jobs, we understand the importance of equipping remote workers with the tools they need to thrive in their roles. To enhance your remote work experience, we recommend considering an ergonomic keyboard that can significantly improve comfort during long hours of typing.

Then, you'd better block out distractions with noise-cancelling headphones, ensuring clear communication during virtual meetings and enhanced concentration.

Finally, if you want to increase flexibility and promote better posture, you should use an adjustable standing desk, allowing you to alternate between sitting and standing positions throughout the day for improved health and productivity.





November 26, 2023


0 clicks on Apply Now

Similar job offers

This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.