Head of Performance Marketing

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Close is hiring a Head of Performance Marketing to manage and enhance customer acquisition channels. Must have SaaS experience, expertise in SEO, SEM, and relevant analytical tools, and managerial experience.

About

Close, a profitable and entirely remote team of 80 staff, bootstrapped in 2013, focuses on developing a CRM that enhances communication and eliminates the hassle of manual data entry or complex UI. By striving to double the productivity of each sales rep, Close tailors to startups and SMBs.

The Role

Close is looking for the first Head of Performance Marketing to manage and scale performance-based customer acquisition channels including paid, partnerships, affiliates, and email marketing. This role also involves implementing and managing multi-channel marketing campaigns that generate both leads and pipeline. You will bear the responsibility of coordinating 3-6 individual contributors and report to Nick Persico, the Senior Director of Sales & Marketing. You should have 6+ years of experience in performance marketing in B2B SaaS, a deep familiarity with the SMB tech stack, and 3+ years in a leadership role. Expertise in SEO, SEM, and analytical tools including Google's product suite, Ahrefs, Customer.io, VWO, and Hotjar is a must, along with SQL proficiency and excel advanced functions handling.

Main Responsibilities

Key tasks involve managing and growing existing performance-based customer acquisition channels, supporting your team, and exploring, testing, and iterating a variety of customer acquisition campaigns. Reporting detailed results and recommendations to the leadership team, and assisting the Sales team in identifying new strategies would also be part of your obligations.

Perks

Close offers 5 weeks PTO, paid parental leave, healthcare options, 401k matching, and sabbatical benefits every five years. Employees are also contributors to Stripe's climate initiative.

Core Values

Close values long-term thinking, transparency, honest relationships, self-discipline, and constant self-improvement. Their work ethic embraces productivity, quality, and impact without an emphasis on tracking hours. Each team member enjoys a high amount of trust and responsibility within an asynchronous work environment.

Culture

With team members scattered across 22+ countries, Close practices an intentional remote workplace centered around asynchronous communication and deep work. Every year, a team retreat is held to strengthen global connections. Overall, Close makes decisions grounded in customer success and values employee wellbeing equally as much as business health.



This job offer was originally published on Jobicy

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Close

remote

Marketing

Full-time

January 16, 2024

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