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Scorpion offers a unique blend of tech support and real-life assistance to help local businesses succeed. By deciphering local market dynamics, they develop effective marketing strategies and enhance customer experiences. They provide tools that give insights into marketing trends, competitors, and customer behaviors.
The Director of Content Marketing is responsible for developing and implementing a comprehensive content marketing strategy to drive lead generation and customer engagement. This executive role requires strategic thinking, leadership skills, creativity, and excellent communication capabilities.
The director will take charge of content strategy development, lead generation, content production, content distribution, and team leadership. They will closely collaborate with various departments to align content strategies with different business aspects. Data-driven decisions, budget management, and maintaining brand positioning will also be a vital part of their job.
The ideal candidate should possess 8+ years of experience in B2B content marketing strategy development and execution. A minimum of 5 years' experience in a leadership role, familiarity with SEO best practices, the ability to develop long-term strategies aligned with business goals, and experience in integrated marketing campaigns are needed. Excellent communication skills and adaptability are also required.
Scorpion offers several benefits to its employees, including employer-paid medical, dental, and vision insurance, paid time off, an equity program, paid parental leave, and others. The base salary range for this role is $130,000 to $160,000, with the final compensation determined based on factors such as location, skills, education, and experience.
Scorpion is committed to transparency in their hiring process. They believe in pay equity and make sure that the job postings include expected pay rates or pay ranges. Candidates can expect a careful selection process that emphasizes skills and experience.
This job offer was originally published on Jobicy
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