Marketing Manager – B2B SaaS

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Exciting Marketing Manager Opportunity at Localize

Localize is on the lookout for a dynamic Marketing Manager to become an integral part of their growing remote team in the United States. This role is designed for individuals geared towards entrepreneurship and those who have previously succeeded in formulating and implementing marketing strategies focused on demand generation for B2B SaaS products. It is a unique chance to join the vanguard of a flourishing SaaS organization actively seeking to expand their digital marketing footprint.

Being a founding member of the marketing department, you will not only own but also drive the development and execution of Localize's B2B marketing strategy. Responsibilities encompass a wide range of initiatives including digital marketing, lead generation activities, process oversight, analytics, and managing agency partnerships. If you have a profound enthusiasm for software technology and an accomplished marketing background, this could be the platform for your growth and leadership aspirations.

Key Responsibilities

The Marketing Manager will work closely with various team leads across Product Management, Sales, Customer Success Management, and Executive Staff to:

• Curate and implement digital and demand generation campaigns aimed at generating leads and accelerating them through the sales and marketing funnel.
• Develop multichannel campaigns tailored to target audiences and buyer journeys through both inbound and outbound strategies, including SEO, SEM, digital advertising, email marketing, and direct outreach efforts.
• Manage and refine the content strategy to reach distinct prospect segments and customer groups, leveraging various marketing materials and defining the company's Ideal Customer Profile (ICP) and buyer personas.
• Oversee and assess quarterly and annual KPIs and marketing budgets, allocating funds to the most effective tactics and providing executive-level reports on demand generation outcomes.
• Recommend and use a suite of marketing technologies to achieve set goals.

Skills and Expertise

The ideal Marketing Manager will be equipped with:

• Exceptional verbal and written communication prowess.
• Strong analytical capabilities and a metrics-oriented mindset.
• Proficiency in Webflow, CRM tools, digital/social marketing platforms, advertising technology, and martech tools.
• Dexterity in spreadsheet software, pivot tables, and charting.
• Valuable experience in building and optimizing account-based marketing programs.
• A deep understanding of the buyer's journey, marketing funnel stages, attribution models, and media mix modeling.

Qualifications

Prospective candidates should bring to the table:

• At least 4 years of B2B marketing experience, preferably with a minimum of 2 years focusing on SaaS.
• A verifiable track record of past marketing achievements and content creation.
• An academic background in marketing or business, with an advanced degree like an M.B.A. being advantageous.

This job offer was originally published on Jobicy