Everway, previously known as n2y/Texthelp, focuses on leading the world in Neurotechnology software aimed at enhancing communication and understanding. With a diverse team of over 550 members across seven countries, including the USA, UK, Norway, Denmark, Sweden, Australia, and New Zealand, Everway emphasizes equity in communication by recognizing and valuing individual differences, ultimately helping people thrive. The company is dedicated to continuing its expansion and striving toward its mission, driven by team members who embody their core values: curiosity, courage, and commitment.
Everway is currently seeking a strategic and hands-on ABM & Regional Campaigns Manager. This critical role involves planning and executing targeted marketing programs throughout Everway's priority segments. As the manager, responsibilities will include overseeing account-based marketing (ABM) initiatives and regionally tailored campaigns, while also leading a team of Regional and ABM Campaign Specialists. This is not just a tactical position; rather, it requires an emphasis on team management along with campaign strategy. ##
The ideal candidate should thrive in a fast-paced and high-growth environment, showcasing agility in both campaign execution and strategic planning.
The ABM & Regional Campaigns Manager will:
Lead the development and execution of 1:1, 1:few, and 1:many ABM programs that focus on high-potential accounts.
Own the creation of integrated marketing campaigns tailored to the unique needs of specific geographies, account clusters, and sales territories.
Collaborate closely with Regional Sales Directors and the Growth Marketing team to develop campaigns that are ready for the field, addressing local buying cycles and state-level trends.
Build campaign plans that incorporate various strategies and mediums such as digital advertising, email, webinars, events, direct mail, and content to cater to key regions and accounts.
As a leader, the candidate will:
Manage and expand the team of Regional and ABM Campaign Managers, providing mentorship and support.
Establish clear goals and expectations for campaign execution, leading prioritization efforts and helping to scale best practices across the team.
Support the onboarding and professional development of new team members as the function expands.
Collaboration is essential, and the manager will work with:
Sales, Product Marketing, and Marketing Operations teams to align ABM and regional marketing initiatives with overall go-to-market (GTM) goals.
Sales Development Representatives (SDRs) and Account Executives (AEs) to ensure effective communication, lead follow-up, and pipeline acceleration.
Facilitate feedback loops between sales and marketing to refine campaign strategies and priorities.
This role will also involve:
Overseeing account selection and intent-based targeting, ensuring effective campaign orchestration.
Defining success metrics in collaboration with Marketing Operations and reporting on campaign impact.
Optimizing performance through ongoing testing and sharing insights across regions and account tiers.
For sustainable success, the manager will need to:
Document scalable processes for campaigns, ABM playbooks, and regional marketing templates.
Enable both sales and marketing stakeholders to adopt ABM tools, insights, and messaging seamlessly.
Stay updated with trends in ABM, field marketing, and regional marketing, and bring innovative ideas to the table.
The ideal candidate will possess:
A minimum of 5 years of experience in B2B marketing, with at least 2 years focusing on ABM and/or regional field marketing programs.
Experience managing a high-performing marketing team.
A strong understanding of account targeting, segmentation, campaign planning, and the ability to influence the sales pipeline.
Prior experience collaborating with sales teams to enhance conversion and outreach effectiveness.
Familiarity with ABM/MarTech tools such as 6sense, Demandbase, Salesforce, Marketing Cloud, and similar platforms.
Strong analytical, project management, and communication skills, along with a proactive approach to problem-solving.
Application Process: Candidates interested in applying for the ABM & Regional Campaigns Manager position should submit their applications by August 20, 2025.
Compensation & Benefits: Everway offers a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. Additional perks include flexible vacation time, growth opportunities, and a collaborative work culture where every idea is valued. Everway values a Drug-Free Workplace and affirms its commitment to being an Equal Opportunity Employer.
Ready to join a mission-driven company that believes in investing in your success? This is a notable opportunity to make a significant impact within a forward-thinking team likely to shape the future of neurotechnology and communication.
This job offer was originally published on himalayas.app
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