Analyst, Hotel Level Marketing – Agency Solutions (Bilingual – Spanish/English)

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Job Overview

The position available is for an Analyst, Hotel Level Marketing in Hilton's Agency Solutions division, requiring bilingual proficiency in Spanish and English. This role is part of the Hilton Americas Marketing team, which demands expertise in digital marketing and the capacity to execute multi-channel marketing campaigns. The candidate will focus primarily on commercial performance and work closely with various teams including revenue management, sales, and analytics to deliver profitable growth initiatives.

Job Location

While this position is primarily remote, Hilton expresses a preference for candidates residing in the US, Mexico, Colombia, or Brazil. There are also options for hybrid working arrangements for individuals situated in McLean, VA or Addison, TX. This flexibility can enhance work-life balance, especially for applicants looking for remote opportunities in the post-pandemic world.

Position Requirements

Required Skills

To thrive in this role, applicants need a strong foundation in paid media, specifically with at least one year of professional experience in the field. Notable skill sets include:

• Proficiency in Meta and Google Ads, involving campaign strategy and optimization in Search, Display, and Video formats.
• Understanding of audience targeting, bidding strategies, and methods of performance measurement. Applicants should demonstrate the ability to convert marketing data into actionable insights that enhance decision-making.

Preferred Qualifications

While the basic requirements are quite clear, candidates will have a competitive edge if they possess:

• A Bachelor’s degree in marketing, advertising, or a comparable field.
• Familiarity with Salesforce and Adobe Analytics.
• Certifications from Google and Meta would be beneficial, as well as a background in a marketing or media agency, particularly in account management.

Job Responsibilities

Key Duties

As an Analyst, your day-to-day responsibilities will entail:

• Acting as a strategic partner for a designated portfolio of hotels, crafting tailored strategies that resonate with market dynamics.
• Offering advice on marketing efforts and monitoring the performance of ongoing campaigns, ensuring recommendations for budgeting and investments are accurately articulated.
• Leading multi-channel marketing strategies including paid search, paid social, and others, focused on optimizing each campaign for better returns.
• Collaborating with hotel stakeholders, agency partners, and enterprise teams to provide updates on campaign performance, flag potential risks, and identify growth opportunities.

Reporting Structure

The Analyst will report directly to the Manager of Hotel Level Marketing Agency Solutions and will function as part of a larger team dedicated to commercial services aimed at driving business growth and enhancing the customer experience.

Company Culture and Benefits

Hilton is recognized as one of the World’s Best Workplaces and prides itself on fostering an inclusive and dynamic workforce. The company emphasizes the importance of employee well-being and offers a suite of benefits including:

• The Go Hilton travel program, allowing team members to enjoy discounted travel rates for up to 110 nights a year.
• An employee stock purchase program (ESPP) enabling employees to buy Hilton shares at a 15% discount.
• Paid parental leave, mental health resources, and a comprehensive benefits package covering medical, dental, vision insurance, life insurance, and disability coverage.
• Paid Time Off (PTO) starting at 20 days annually, which increases based on tenure, alongside holiday and bereavement leave.
• Flexible spending accounts, health savings accounts, and educational assistance programs are also part of Hilton's offerings, which promote a supportive environment for career development.

Salary Information

The role offers an annual salary range of $55,000 – $80,000, which is determined based on the applicant’s experience and location. Furthermore, participation in the Hilton Annual Incentive (Bonus) Plan is available, offering potential financial incentives aligned with performance metrics.

Conclusion

This position not only offers an opportunity to engage in pivotal marketing strategies within one of the hospitality industry's leading companies but also promises extensive benefits aimed at aiding work-life balance and enhancing career development. If you meet the outlined criteria and are passionate about marketing in the hospitality sector, applying for this role with Hilton could be the right step forward in your career.

This job offer was originally published on jobicy.com