Animalz: Senior Content Marketer (Enterprise/Campaigns)

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Overview

The role of Senior Content Marketer at Animalz is fundamentally about taking charge of executing and maintaining content strategies catered to high-growth B2B technology customers. This position is positioned on the Enterprise/Campaigns team and emphasizes the importance of creating audience-focused content that results in measurable business outcomes. Unlike typical writing roles, this position leans heavily towards managing content pipelines and collaborating with various teams to ensure thoughtful, useful, and aligned outcomes with overarching business goals.

Key Responsibilities

The essential duties of the Senior Content Marketer include:

• Execute and maintain content strategies that have been crafted by the Heads of Content. This involves adjusting these strategies based on ongoing feedback from customers.

• Create high-performing content including blogs, guides, landing pages, and email nurtures, while ensuring alignment with SEO best practices and audience intent.

• Manage freelancers, assigning work and ensuring timely delivery while maintaining high-quality standards across different accounts.

• Collaborate with design teams to produce graphics and relevant visual content that complements written materials, which requires creating design briefs and explaining concepts clearly.

• Audit and refresh existing content to enhance its performance across various metrics such as search, engagement, and conversion.

• Oversee content calendars and delivery pipelines that balance quality with volume.

• Generate monthly performance reports for the customers you manage, providing insights that align with the clients’ goals.

• Participate in knowledge-sharing initiatives and contribute to improving internal processes and content workflows.

Required Skills

Candidates applying for this role should possess the following qualifications:

• 4 to 6 years of experience in content marketing, ideally in a B2B SaaS or agency context.

• A proven track record in executing content strategies that fulfill specific business goals, such as driving traffic and engagement.

• Strong customer management skills, excelling in proactive communication and building trust across multiple accounts.

• Exceptional writing and editing skills, with a deep understanding of SEO and the ability to maintain narrative clarity.

• Familiarity with AI tools to enhance content workflows, not diminish the human touch in editorial quality.

• Proficient usage of content tools and analytics platforms such as Google Analytics, Ahrefs, and HubSpot.

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• Excellent organization, communication, and remote collaboration skills.

• A curiosity for continuous learning in the constantly evolving content landscape, demonstrating a growth mindset.

Salary and Compensation

The salary range offered for this role is between $70,000 and $85,000 USD annually. Compensation placement within the range will be based on the applicant's experience, skills, and demonstrated impact in previous content marketing positions. Benefits include:

• Health and vision insurance or wellness stipends for non-U.S. team members.

• A 401(k) retirement plan tailored for U.S. employees.

• An unlimited PTO policy, promoting work-life balance.

• A flexible working schedule and team lunch stipends to enhance collaboration.

Working Arrangements

The role is fully remote, allowing candidates to work from anywhere in the world. However, the company requires at least four hours of overlap with U.S. time zones (EST/PST) to facilitate effective collaboration with team members and clients.

Company Values

Animalz prides itself on its values, which guide the workplace culture. They prioritize:

• Value Over Vanity: Measuring success by the customer impact rather than surface-level accolades.
• Two Steps Ahead: Proactively anticipating needs and overcoming potential obstacles.
• Pursuing Mastery: Encouraging constant evolution and collaboration among team members.
• Diversity and Inclusion: Fostering an inclusive workplace that supports applicants from all backgrounds.

Your First 90 Days

The onboarding process for new hires comprises three phases:

• Days 1-30: Engage with onboarding processes, learn tools and master procedural workflows while building relationships with customers.
• Days 31-60: Begin to take ownership of selected customer accounts, managing freelance contributions and content calendars.
• Days 61-90: Drive impact through continual content execution, conducting strategy refinements based on performance data.

Conclusion

This Senior Content Marketer position at Animalz is a fantastic opportunity for professionals eager to take ownership of their content marketing career in a dynamic environment focused on measurable results. Aside from the competitive salary and the flexibility of remote work, Animalz encourages a culture of learning, inclusivity, and mastery that supports the personal and professional growth of its team members.

This job offer was originally published on weworkremotely.com