Animalz: Senior Content Marketer (Enterprise/Campaigns)

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Position Overview

Animalz is seeking an experienced Senior Content Marketer specifically for its Enterprise/Campaigns division. This fully remote position allows professionals to work from anywhere in the world. The focus of this role is to oversee and execute robust content strategies for a portfolio of high-growth B2B technology customers. Successful candidates will be responsible for crafting content that not only captivates audiences but also aligns with SEO best practices and drives measurable results.

Job Responsibilities

The Senior Content Marketer at Animalz will undertake several key responsibilities:

• Content Creation: Writing high-performing content including blogs, guides, landing pages, and email nurtures that effectively engage audiences and adhere to SEO best practices.

• Implementing Strategies: Executing and adapting content strategies that have been developed by the Heads of Content, ensuring they evolve with customer feedback and needs.

• Managing Freelance Writers: Assigning and overseeing some content to freelance writers, ensuring that all deliverables meet quality standards and deadlines.

• Content Optimization: Conducting audits to refresh and optimize existing content for better performance across various metrics, such as search engine ranking, conversion, and user engagement.

• Performance Reporting: Creating monthly reports on content performance to keep stakeholders informed about key insights and results, ensuring alignment with customer goals.

• Collaboration: Actively working alongside design and SEO teams to enhance the quality of deliverables and participate in team knowledge-sharing initiatives.

• Institutional Contribution: Taking part in internal initiatives including researching new service offerings and refining AI-assisted content workflows.

Required Skills

Candidates interested in this position should possess a combination of technical and creative skills:

• Experience: 4-6 years in content marketing, ideally in a B2B SaaS context or agency environment.

• Exceptional Writing Ability: Strong aptitude for producing clear, engaging, publication-ready content across various formats.

• Strategic Execution: Proven ability to translate strategies into high-quality outputs, adjusting plans based on performance metrics and customer insights.

• Customer Insight Development: Capable of building trustworthy relationships with customers while demonstrating an understanding of their needs.

• Technical Curiosity: Must be adept at quickly grasping complex technologies and business models, with a knack for clear communication.

• Content Operations Management: Proficient in managing diverse content types and contributors efficiently.

  

• AI Fluency: Familiarity with using AI tools to enhance content workflows responsibly.

• Analytical Mindset: Ability to leverage data and customer feedback for optimizing content performance.

• Adaptability and Ownership: Must be comfortable with navigating ambiguous situations and taking the initiative.

Compensation

For this role, the salary range is set between $70,000 - $85,000 USD annually. The exact placement within this range will depend on the candidate’s experience, skills, and previous impact in content marketing roles.

Benefits

Animalz offers several benefits to its employees, including:

• Health & Vision Insurance (for US employees)
• 401(k) Retirement Plan (for US employees)
• Unlimited Paid Time Off (PTO)
• Flexible Working Schedule
• Stipends for Wellness, Technology, Learning, and Team Lunches

Company Values

Animalz operates under a defined set of values, which include:

• Focusing on delivering value over vanity in their services.
• Being proactive and anticipating needs.
• Leading through service, not authority.
• Continuously pursuing mastery and evolving as professionals.
• Balancing creativity with analytical insights.
• Taking practical, experience-based approaches to challenges.

These values reflect the culture fostered within the organization and guide employees in their day-to-day responsibilities.

First 90 Days

New team members can expect a structured onboarding process over the first 90 days:

• Days 1-30: Focus on learning, integrating, and mastering tools while establishing relationships with team and customers.
• Days 31-60: Begin executing content responsibilities, managing accounts, and presenting performance reports.
• Days 61-90: Drive impact by owning content execution for multiple accounts.

Diversity and Inclusion

Animalz champions diversity within its workforce and encourages applications from historically underrepresented groups in technology and marketing. They are committed to creating an inclusive environment that values a breadth of experiences and perspectives.

Equal Opportunity Employer

Animalz upholds a strong commitment to equal opportunity employment, ensuring that all applicants will be assessed fairly based on merit irrespective of their backgrounds or identities.

How to Apply

Interested applicants are encouraged to complete the online application form. Animalz is eager to meet candidates who share their enthusiasm for content marketing and the values that shape their company culture.

This job offer was originally published on weworkremotely.com