Animalz: Senior Content Marketer, SEO

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Overview

Animalz is seeking a Senior Content Marketer with a specialization in SEO to join their team and work remotely from anywhere in the world. This role primarily focuses on the creation and optimization of content for a variety of B2B technology clients. The position offers a balance of hands-on writing alongside strategic responsibilities, allowing for meaningful interaction with clients and content production.

Responsibilities

The successful candidate will have several crucial responsibilities outlined as follows:

Write high-quality SEO content, including flagship blogs, guides, and landing pages that require extensive research, original thought, and rigorous editorial standards aligned with search intent and customer strategy.

Edit and elevate AI-generated content produced through internal workflows to ensure it meets publication quality and guide team members and freelancers in this process by providing constructive feedback.

Collaborate with the AI implementation team to enhance existing AI content workflows, contributing editorial insights and testing methodologies to refine these processes.

Engage in analysis of content performance gaps through comprehensive SEO assessments, competitive analysis, and qualitative content evaluations, providing prioritized recommendations for improvement.

Refresh and optimize existing material to enhance its visibility and engagement in both traditional search engines and AI-driven discovery tools.

Stay updated on trends in AI search tools and integrate this knowledge into content strategy and recommendations.

Manage content execution for three to four client accounts, ensuring timely delivery, high quality, and coordination with freelance writers when necessary.

Lead monthly performance review sessions for clients, communicating insights and strategies effectively.

Participate in client calls to nurture strong relationships built on trust and expertise, and work collaboratively with design teams to incorporate visuals into content deliverables.

Encourage internal knowledge sharing and assist in improving processes within the team, which resonates with the company's culture of teamwork and continuous improvement.

Required Skills

To succeed in this role, the ideal candidate should possess the following skills:

• 4 to 6 years of demonstrated experience in content marketing, ideally within the B2B SaaS sector or an agency environment.
• Exceptional writing skills, capable of producing publication-ready SEO content across various formats and brand voices with minimal revisions.
• Strong grasp of SEO principles, including keyword research, on-page optimization, and content audits, with the ability to identify and rectify ranking issues.
• Understanding of AEO (AI-Enhanced Optimization) metrics and methods, as well as practical experience with tools that support this evolving paradigm.
• A comfortable approach to working with AI-generated content workflows, demonstrating the ability to refine and elevate such content quality.
• Analytical skills for interpreting data metrics related to performance (traffic, rankings, engagement) to influence content planning and execution meaningfully.
• Experience with analytics and content management tools such as GA4, Google Search Console, Ahrefs, or similar platforms.
• Proficient use of AI tools to enhance productivity and maintain effective workflows, coupled with a commitment to ongoing learning in this space.
• Technical curiosity, with a genuine interest in software products to provide authoritative content.
• Ability to manage multiple projects and contributors effectively while maintaining high-quality standards and adhering to deadlines.
• Strong communication skills, essential for remote collaboration and building client trust through transparency.
• A proactive, adaptable mindset, showcasing ownership of responsibilities and a desire for personal and professional development.

Compensation and Benefits

The salary range for this position is between $70,000 and $85,000 annually, commensurate with experience and qualifications. Additional benefits include:

• An unlimited PTO policy, supporting work-life balance.
• A flexible schedule, recognizing the importance of autonomy in remote work.
• Technology stipends to ensure you can work effectively from anywhere.
• A learning stipend to support continuous education and skill development.
• Health and wellness stipends, including health & vision insurance for U.S.-based employees, and a 401(k) retirement plan.

Company Culture and Values

Animalz promotes a company culture centered around diversity, equity, and inclusion. They believe that diverse perspectives create a more dynamic work environment, encouraging individuals from various backgrounds to apply. The organization values are focused on:

• Valuing impact over superficial recognition.
• Maintaining a proactive approach to solving challenges before they hinder progress.
• Leading through service and providing support for both teammates and clients.
• A continuous pursuit of excellence and mastery.
• Blending creative and analytical approaches effectively, utilizing AI where appropriate.
• Engaging boldly with client challenges, fostering innovation.

First 90 Days

The initial onboarding process is outlined as follows:

• Days 1–30: Focus on learning and integration, mastering tools, processes, and editorial standards while creating initial deliverables.
• Days 31–60: Begin executing and assuming more ownership of assigned accounts, managing timelines and freelance contributions.
• Days 61–90: Start leading content execution and strategy adjustments based on data and feedback, showcasing measurable content impacts.

Conclusion

The Senior Content Marketer, SEO position at Animalz presents an exciting opportunity for professionals looking to leverage their skills in a remote setting while contributing to diverse B2B technology accounts. With a strong emphasis on quality content production and strategic analysis, this role is perfect for those passionate about SEO and content marketing.

This job offer was originally published on weworkremotely.com