Antelope, an innovative omnichannel pet consumer platform, seeks to hire a Senior Manager - Insights & Innovation. Established in August 2021, the company is on a quest to elevate the standards of pet care and products. With the backing of Alpine Investors, Antelope has successfully acquired five brands and plans to continue expansion through acquisitions to create a one-stop shop for pet parents.
Company Overview
Antelope is focused on delivering the highest quality products across all pet services and goods. The name itself embodies the idea of elevating both pet care and consumer experience. The company's strategic initiatives are anchored in a buy-and-build strategy, intending to increase their offerings and reach within the competitive pet care market.
Job Role Overview
The Senior Manager - Insights & Innovation is crucial to Antelope's ambition of driving brand strategy, consumer insights, and innovation across its diverse portfolio. This position provides an opportunity for a skilled professional to harness both analytical rigor and creativity to craft strategies that fuel brand growth and lead impactful innovation.
Key Responsibilities
Consumer Insights & Brand Strategy
Drive qualitative and quantitative consumer insights initiatives.
Provide leadership with data-driven updates on brand health and consumer trends.
Develop frameworks to align insights with portfolio strategy.
Manage brand P&L while balancing revenue and profitability.
Collaborate across functions to prioritize key growth initiatives.
Execute integrated marketing strategies to enhance brand awareness and loyalty.
Maintain a consistent brand voice across various channels.
Innovation Strategy
Build and manage an innovation pipeline across categories and brands.
Partner cross-functionally to bring new products to market.
Identify and target category expansion opportunities that cater to consumer demands.
Portfolio & Channel Strategy
Lead marketing efforts in portfolio optimization.
Collaborate with sales and brand teams to develop prioritized product pipelines.
Align portfolio strategies with changing channel dynamics.
Leadership & Special Projects
Mentor and coach members of the brand management team to foster a high-performing environment.
Serve as a strategic partner on initiatives that drive organizational impact.
Required Qualifications
Candidates for the Senior Manager role will need to possess the following qualifications and skills:
8-10 years of progressive experience in brand strategy, consumer insights, or innovation within the Consumer Packaged Goods (CPG) space.
Proven ability to design and lead consumer insights programs and effectively translate insights into actionable strategies.
Demonstrated experience in managing brand P&L, including relevant aspects like pricing, promotion, and portfolio management.
Background in innovation pipeline development from the ideation phase to commercialization.
Familiarity with customer segmentation and utilizing insights for optimizing media investment and messaging.
Strong leadership skills, particularly in coaching high-performing teams and facilitating enterprise-level initiatives.
An analytical, strategic, and creative mindset capable of balancing data-driven insights and brand storytelling.
A passion for pets is a plus, as candidates should ideally love dogs or cats!
What Antelope Offers
A connected remote-first culture with an engaged distributed workforce.
Flexible Paid Time Off (PTO) policy.
Competitive compensation package.
Health benefits that include medical, dental, and vision insurance.
401(k) employer match options and professional development programs.
Home office stipends support for remote work.
Parental leave options, including unique policies such as “pawternity” leave.
Discounts on Antelope products as well as pet insurance.
Conclusion
The Senior Manager - Insights & Innovation position at Antelope presents an exceptional opportunity to drive brand and innovation strategy within a rapidly growing pet care organization. Enthusiastic professionals with a blend of analytical and creative skills are encouraged to apply, particularly those with a passion for improving the lives of pets and their owners.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
