ASAP Data Analyst

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Job Overview

The position available at MotiveMetrics is for a Data Analyst specializing in developing Google Search Ads through a unique combination of AI technology and human insight. The company prides itself on leveraging state-of-the-art techniques to optimize paid search environments, ensuring the best advertisements are displayed in response to targeted queries. The role not only involves statistical analysis but also requires an understanding of marketing dynamics and creative writing to produce engaging ad copy.

Responsibilities

A Creative Analyst plays a crucial role in streamlining the ad creation process and enhancing account performance. Key responsibilities include:

Collaborating closely with Account Managers and other Data Analysts to identify pertinent themes and trends, which will guide the creation of compelling ad copy.

Writing customized, keyword-relevant, and effective ad copy for search ads, ensuring alignment with the client's marketing profile and search intent.

Managing relationships with a diverse set of clients across various industry sectors to comprehend their unique marketing strategies, product offerings, and competitive landscapes.

Consistently tracking and communicating campaign results while formulating both short- and long-term strategies aimed at fulfilling clients' business objectives.

Required Skills

The successful candidate must possess several essential skills that equip them for the complexities of this role:

• A Bachelor’s degree (BA/BS) is required.
• A minimum of 2 years of relevant work experience is necessary to ensure a practical understanding of the role.
• Familiarity with paid search channels and concepts is desirable, with knowledge regarding Google Expanded Text Ads (ETA) and Responsive Search Ads (RSA) being beneficial.
• The ability to analyze insights from the data-driven platform and creatively incorporate them into effective ad copy is crucial for success.
• Strong attention to detail and a commitment to quality assurance in both personal and peer work.
• Proficiency in Excel is required for data analysis and reporting.
• Exceptional analytical and problem-solving skills are critical for overcoming challenges and achieving results.
• Candidates must be adept at managing multiple priorities, exhibiting strong time management skills, and prioritizing tasks effectively.
• A cooperative attitude and a willingness to collaborate in a team setting are essential attributes for this role.

Work Environment

MotiveMetrics promotes a distinctive work culture that fosters collaboration and creativity. Benefits of working within this environment include:

• Competitive compensation alongside comprehensive health benefits, ensuring that employees' well-being is prioritized.
• Opportunities for learning and development, allowing employees to enhance their skills and grow within their professional careers.
• An entrepreneurial, supportive, and engaging atmosphere where all team members’ contributions are valued, fostering innovation.
• A flexible work schedule that accommodates the needs of employees, contributing to a better work-life balance.

Conclusion

The role of a Data Analyst with MotiveMetrics is an exciting opportunity for individuals with a background in marketing and digital media, offering a supportive environment where creativity, teamwork, and analytical skills are paramount. Ideal candidates will find a fulfilling career path that aligns with their professional aspirations while making significant contributions to achieving client business goals. With a clear focus on effective communication, analytical insight, and creative strategy, this position is designed for those eager to impact the digital advertising landscape.

This job offer was originally published on jooble.com