Associate Director, Growth Marketing - Innovative Channels

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Introduction

The role of Associate Director, Growth Marketing - Innovative Channels at Jerry presents a lucrative opportunity for professionals engaged in the marketing sector. The position is primarily focused on targeting innovative channels to spearhead customer acquisition, driving the company's ambitious growth goals in a rapidly evolving market. Jerry.ai is known for its unique proposition of simplifying car ownership through artificial intelligence and machine learning, catering to a substantial market size anticipated to grow over the coming years.

Company Overview

Jerry.ai is an innovative startup dedicated to enhancing the car ownership experience. Founded in 2017, Jerry has already crossed significant milestones with $240 million in funding and has recorded impressive growth, boasting over 5 million users. The company is recognized as the #1 rated app in its category with a stellar 4.7-star rating on the App Store. This pre-IPO startup emphasizes a collaborative and intellectually stimulating environment, bringing together seasoned professionals from prestigious firms like McKinsey, Bain, Amazon, and Nvidia.

Job Responsibilities

As the Associate Director of Growth Marketing, the successful candidate will be tasked with numerous high-impact responsibilities:

• Channel Expansion: The candidate will take ownership of the entire channel expansion process that includes researching, prioritizing, launching, and iterating across various paid and partnership-based channels.
• Innovative Strategy Development: Identifying new customer acquisition channels, like insurance affiliates and emerging social platforms, is crucial for this role, as is turning early signals into scalable growth engines.
• Utilizing AI for Growth: Pioneering how Jerry employs AI agents in marketing operations will be paramount, including automating workflows and accelerating testing.
• Rigorous Experimentation and Analysis: The position will require designing and executing tests, interpreting results, and scaling successful initiatives primarily through a quantitative analysis of full-funnel metrics.
• Cross-Department Collaboration: Close partnership with product, data, and creative teams will be necessary to enhance the success of new channels.

Required Skills and Qualifications

Candidates looking to fill this role should possess a blend of marketing expertise and innovative thinking:

• Experience: A minimum of 4 years is required in performance or growth marketing, ideally within various channels including paid social, affiliates, and emerging platforms.
• Educational Background: A consulting background, particularly with known companies like MBB, is preferred.
• Analytical Prowess: Significant experience in working with full-funnel metrics such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS (Return on Advertising Spend).
• Creativity: Strong foundational understanding of effective marketing strategies, including bidding, targeting, and creative development.
• Adaptability and Curiosity: A growth mindset and resourcefulness to thrive in a dynamic, fast-paced environment will be essential.

Impact on Career Growth

This position promises substantial career advancement opportunities, perfect for individuals eager to contribute strategically to a high-growth startup. Working closely with the VP of Growth and the executive team grants visibility and influence that will significantly shape Jerry's future marketing strategies and organizational direction.

Compensation and Benefits

While a specific salary range is not detailed, it is indicated that the starting pay will be determined based on factors like skills, experience, and market conditions. In addition to a competitive base salary, employees may find opportunities for equity grants and a comprehensive benefits package including health, dental, vision coverage, paid time off, and a 401(K) plan with employer matching.

Work Environment

Jerry.ai fosters a unique work environment characterized by a culture of teamwork, innovation, and a passion for solving real-world challenges. Employees are encouraged to engage in unprecedented growth techniques while immersing themselves in artificial intelligence applications for strategic advantages.

Final Note

Candidates should recognize that only applicants under consideration will be contacted. Jerry.ai is an equal opportunity employer committed to diversity and provides reasonable accommodation for individuals with disabilities in the hiring process.

In conclusion, this role represents an exciting opportunity for marketing professionals looking to harness their skills in a challenging yet rewarding environment. Joining Jerry.ai not only offers a chance to shape a revolutionary product but also contributes towards redefining an entire industry.

This job offer was originally published on himalayas.app