Nextcloud is seeking a B2B Technical Content Writer to enhance their content strategy, particularly aimed at the German-speaking market. As a distributed company with over 120 employees in 23 countries, Nextcloud emphasizes remote work, fostering a culture of trust and open-source principles. The role involves crafting informative and engaging content that highlights the value of their technically complex products.
Key Responsibilities
The responsibilities of the B2B Technical Content Writer include:
Writing blog posts, case studies, whitepapers, and other materials for B2B audiences, educating them about the company’s software products.
Creating content for website copy and marketing campaigns, as well as video scripts that effectively articulate software product launches.
Developing product-focused content that addresses specific pain points of target industries, offering clear solutions through effective communication.
Translating and adapting existing English content for the German-speaking audience, ensuring cultural relevancy and clarity.
Aligning all content with the company’s marketing objectives and OKRs, making sure it resonates with both the brand and the audience.
Utilizing SEO strategies to optimize content visibility using relevant keywords, appealing both to users and search engines.
Ensuring consistent tone and branding across all materials while adapting writing styles for various audience segments, including executives, developers, and clients.
Measuring the effectiveness of content using analytics tools and identifying areas for improvement based on data.
Refreshing outdated content, ensuring it reflects the latest features, trends, and user needs.
Required Skills
Candidates applying for the position should possess the following skills and qualifications:
Proven experience in content writing or copywriting, ideally in the fields of software development, engineering, or IT operations.
A degree in Technical Communication, Information Technology, English, Marketing, or a related field. Credentials in Technical Communication or a technical discipline like Engineering are advantageous.
Demonstrated business and technical writing skills, with the ability to produce clear and effective communications tailored to business contexts.
Familiarity with document design principles, ensuring that content is organized, visually appealing, and enhances user engagement.
Capability to articulate complex technical concepts in layman's terms to make them accessible to a diverse audience.
Strong understanding of SEO principles and the practical application of these strategies for content optimization.
Ability to analyze competitors’ content, market trends, and create adaptive content that meets emerging needs.
Proficiency in both German and English is essential, and knowledge of other languages is considered beneficial.
Exceptional organizational skills and attention to detail, crucial for managing multiple projects effectively.
Benefits
Nextcloud offers a range of benefits designed to attract motivated talent:
A distributed, passionate team dedicated to the open-source community.
A diverse and enjoyable work environment where every employee can make a significant impact.
Opportunities to work with state-of-the-art technology, engaging with a global user base and contributor community.
A competitive salary package along with comprehensive benefits.
Flexible remote working options that promote a healthy work-life balance.
Opportunities for personal and professional growth, including ongoing development and educational resources.
Work Culture
Nextcloud embraces a cooperative work culture that values ambition, drive, and the desire for learning. The company promotes a diverse workplace and encourages applications from under-represented groups, reinforcing their commitment to inclusivity.
Conclusion
The role of a B2B Technical Content Writer at Nextcloud is not just about writing; it’s about creating impactful communication that drives engagement and educates users about complex products in an ever-evolving digital landscape. With a firm standing in the open-source community, this position offers a unique chance to contribute to a meaningful mission while enjoying the advantages of remote work in a dynamic environment.
This job offer was originally published on remotive.com
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