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Bazaarvoice is a company dedicated to creating smart shopping experiences by connecting brands and retailers with consumers globally. Established in 2005, it operates from its headquarters in Austin, Texas, and has expanded to multiple offices in North America, Europe, Asia, and Australia. Its mission is to enhance the customer experience by gathering and leveraging user-generated content through a vast network, thereby helping brands increase sales and loyalty.
The position available is for a Product Marketing Manager, whose primary goal is to lead the evolution of Bazaarvoice’s flagship product: Ratings & Reviews. This role is critical in influencing the trajectory of hardware and software products as they evolve in a rapidly changing marketplace shaped by AI and modern consumer behaviors. Candidates who enjoy defining product messaging, strategizing market adoption, and partnering with cross-functional teams will thrive in this position.
GTM Strategy Definition: The successful candidate will define and execute the go-to-market (GTM) strategy specifically for the Ratings & Reviews releases. This includes crafting launch positioning, creating messaging frameworks, and overseeing internal and external communications.
Narrative Building: The role entails producing compelling narratives that showcase Bazaarvoice as the premium offering in its space. The candidate will be responsible for delivering powerful marketing messages that resonate with various stakeholders, including consumers and business partners.
Product Launches: The Product Marketing Manager will lead product launches and feature releases by collaborating with other departments like Sales, Product Management, and Customer Success. Deliverables will include key assets, training materials, and comprehensive messaging.
Market Research: Gathering and applying market intelligence and feedback from customers will inform the prioritization of feature developments and product-market fit, ensuring that the products align with consumer needs.
Sales Enablement: Working closely with Sales and Enablement teams, the role will equip teams with the necessary tools to confidently market, sell, and support the Ratings & Reviews offerings, thereby driving adoption and growth.
To qualify for this role, candidates will need to possess the following skills and qualifications:
Experience: A minimum of 3-5 years in product marketing or a related field, particularly within the B2B software-as-a-service (SaaS) sector, with a preference for candidates from e-commerce, martech, or adtech backgrounds.
GTM Strategy: Proven ability to develop and execute effective GTM strategies and lead successful product launches.
Communication Skills: Excellent verbal and written communication skills are essential. The candidate must be adept at translating complex features into impactful messaging.
Strategic Thinking: The role requires a strategic thinker who knows how to prioritize initiatives and isn't afraid to test new ideas.
Technology Tools: Familiarity with tools like Google Suite, Asana, Gemini, Confluence, Crayon, and Pendo is a plus.
Industry Knowledge: Understanding of e-commerce dynamics is strongly desired, along with experience in Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, and more.
The salary range for this role is between $108,347.27 to $162,520.90 per year, reflecting Bazaarvoice's commitment to transparency in compensation. This range is subject to variability based on geographic location, work experience, educational background, and skill levels.
Bazaarvoice emphasizes a customer-centric approach, integrity, and transparency, believing these are key to building trust both internally and externally. The organization values innovation and a commitment to diversity and inclusion, promoting a work environment where every employee's contribution is valued and respected.
The company is recognized as a great place to work in various countries, including the US, Australia, India, Lithuania, France, Germany, and the UK. Bazaarvoice fosters a culture where passionate, driven individuals are sought after for their focus and curiosity about their roles.
For job seekers looking for a challenging and rewarding position in product marketing, the role of Product Marketing Manager at Bazaarvoice may be a perfect opportunity. The chance to shape the future of e-commerce and contribute to a rapidly evolving company while working remotely presents an appealing prospect for qualified candidates.
This job offer was originally published on weworkremotely.com
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