Bluewater Travel: Head of Performance Marketing (100% Remote) — Bluewater Travel

Position Overview

Bluewater Travel is seeking an experienced Head of Performance Marketing to lead their digital marketing operations. This is a full-time, hands-on role that allows the selected candidate to work 100% remotely, making it ideal for those who value flexibility in their work environment. Located globally, the position presents an exciting opportunity to work with a prominent dive and nature travel agency focused on providing exceptional experiences in over 100 destinations. This role is significant for anyone passionate about travel and marketing, combining both fields effectively.

Company Background

Bluewater Travel has established itself as a leading agency in the travel industry, especially recognized for its expertise in dive and nature travels. With a vibrant team dispersed across all six continents, Bluewater reflects a strong culture of adventure and dedication towards ocean exploration. The company not only aims to facilitate memorable travel experiences but also prides itself on fostering an enthusiastic and knowledgeable team.

Key Responsibilities

In this role, the Head of Performance Marketing will be responsible for various crucial aspects, mainly involving digital marketing and campaign management. The primary responsibilities include:

Meta & Google Ads Management: Building and optimizing campaigns to generate leads and drive bookings through effective ad budgets and creative testing.
Email Marketing: This includes segmenting email lists, constructing automated email flows, and tracking revenue impact to reduce customer drop-offs while re-engaging previous clients.
Conversion Optimization: Collaborating with design and development teams to analyze user behavior through analytics and heatmaps to improve form completion rates.
Strategic Oversight: Regular reporting, budget planning, and creative brainstorming will foster data-driven decisions that align with the company's growth objectives.

Required Skills and Experience

For applicants looking to secure this job, several qualifications should be met. Specifically, candidates must possess:

A minimum of 5 years of experience running Meta and Google Ads, alongside hands-on experience in email marketing.
Demonstrable experience managing significant ad budgets within the realms of travel, e-commerce, or lead generation.
Proven success in improving metrics relevant to return on ad spend (ROAS), cost-per-lead (CPL), cost-per-action (CPA), and click-through rates (CTR).
Strong analytical skills with an emphasis on crafting campaigns from the ground up, married to a strategic and executional mindset.
A track record in landing page optimization, A/B testing, and funnel development.
Must have the ability to work autonomously in a fast-paced, startup-like environment and engage actively in Pacific Time business hours for video conferencing.
Fluency in English is essential.

Bonus qualifications that would enhance a candidate's prospect include being a certified scuba diver, having a background in travel or adventure brands, and a profound interest in analytics and data-driven marketing improvements.

Work Environment

The work style is characterized by strong ownership, where the role requires a results-driven mindset. Candidates should be prepared for demanding weeks exceeding 40 hours, staying engaged with tasks outside traditional hours sometimes required. The candidate should thrive in an environment that underscores speed and responsiveness, with the expectation to relentlessly pursue growth targets.

Compensation and Perks

Candidates can expect a competitive salary range between $55,000 and $85,000 USD annually, which combines base pay with performance incentives depending on individual experience and results. Moreover, candidates will also enjoy travel-related perks allowing them to visit various destinations first-hand. The company has structured its environment to favor swift decision-making, minimal bureaucratic hurdles, an intimate team dynamic, and a culture that emphasizes the tangible impact of each member's contributions.

Why This Role?

This role is not only about marketing but also about embracing a lifestyle that revolves around adventure and the ocean. Team members get to talk about your passion for wildlife, dive resorts, and extraordinary travel experiences as part of their work—and the opportunity to grow a beloved brand with over 500 five-star reviews on Google makes it even more enticing. Candidates who are excited about data, analytics, and making a difference in the world of travel marketing will find immense satisfaction in this role, making it an enjoyable opportunity for personal and professional growth.

This job offer was originally published on weworkremotely.com