Brand Copy Lead

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About Bobbie

Bobbie is leading a movement to foster a parenting culture rooted in confidence rather than comparison. The company centers its mission on how parents feed their babies, having crafted a European-style infant formula using purposefully sourced organic ingredients. This formula is designed to be something parents can proudly provide their children, delivered right to their doorsteps. As the only U.S.-based formula that meets both FDA and EU standards, Bobbie stands out in the market.

Despite the prevalence of formula feeding, where approximately 83% of parents rely on it during their baby's first year, there remains societal stigma against those who cannot exclusively breastfeed. Co-founded by two mothers, Bobbie's team comprises expert scientists, nutritionists, pediatricians, and lactation consultants who fully understand that feeding choices are diverse and individualized. With Bobbie, parents are encouraged to "Bottle Boldly."

The Role of Brand Copy Lead

Bobbie is currently in search of a Brand Copy Lead who will take charge of developing, owning, and refining a distinct brand voice across all communication touchpoints. The right individual should have an unabashed enthusiasm for taglines, an eye for detail, and a passion for storytelling. This position not only involves writing but also mentoring and editing a team. The Brand Copy Lead will play a vital part in ensuring that Bobbie's voice is unique, consistent, and evolves appropriately.

Responsibilities

The Brand Copy Lead will have several key responsibilities, which include but are not limited to:

1. Develop & Own Brand Voice: Define, refine, and uphold Bobbie’s unique voice across various channels, ensuring that it remains consistent yet flexible to suit different audiences.

2. Manage a Messaging Ecosystem: Evolve and maintain a comprehensive brand style guide and messaging sources to ensure alignment across all business sectors—including external partners.

3. Write & Edit Across Channels: Strategically lead the messaging and execution across multiple platforms—email, video, packaging, ads, campaigns—adapting tone and style as necessary.

4. Script Video Content: Collaborate with video editors and animators to create and refine a high volume of video scripts aimed at marketing and brand storytelling.

5. Mentor & Edit a Team: Provide guidance and oversight for both current and future writers to ensure that they produce top-quality copy.

6. Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to ensure messaging aligns with the overall brand strategy.

7. Ensure Strategic Messaging Alignment: Keep all stakeholders up to date on messaging priorities and frameworks.

Required Skills

The ideal candidate should possess the following qualifications:

1. Experience: At least 10+ years in brand copywriting, preferably within CPG (Consumer Packaged Goods), eCommerce, or startups.

2. Portfolio: A robust portfolio showcasing compelling brand designs, product placements, or social campaigns which include end-to-end conceptualized works and video scripts.

3. Brand Management: Proven experience in building and managing a brand style guide to maintain messaging consistency across organizations.

4. Editorial Talent: Firm editing skills with an exceptional eye for detail and an ability to uplift the writing of other contributors.

5. Collaboration: Skillful communicator who thrives in a dynamic environment and can work well with art directors and leadership teams.

6. Proactive Mindset: A self-starter who takes ownership of projects while continually seeking ways to enhance messaging clarity and impact.

Cultural Fit

Candidates should resonate with Bobbie’s core values:

• Be Radical: Embrace change and take bold actions for goodness.
• Nurture the Tension: Understand the nuances of parenthood and corporate growth with humility and openness to learning.
• Deliver Ounce by Ounce: Prioritize the meticulous details that safeguard customer trust.
• Don’t Assume: Celebrate diverse paths and perspectives to enrich team dynamics.

Compensation and Benefits

Bobbie follows a competitive salary approach that is influenced by geographical location for fully remote roles. The salary tiers are structured as follows:

• Group A (e.g., San Francisco, Seattle, New York City): $178,000
• Group B (e.g., Los Angeles, Chicago, Austin): $160,000
• Group C (e.g., Atlanta, Dallas, Miami): $151,500

In addition to the base salary, Bobbie offers several notable benefits:

• Competitive stock options.
• 401k with matching contributions.
• Full coverage for medical, dental, and vision insurance.
• Flexible Time Off Policy including Summer Fridays.
• Paid parental leave of 16 weeks, extendable by 8 months unpaid.
• Monthly subsidies for internet and reimbursement for co-working spaces.

Bobbie is committed to diversity and inclusion, seeking to build a team where all members feel valued and empowered to present their authentic identities. The company acts as an equal-opportunity employer, reinforcing a culture that recognizes various backgrounds, experiences, and perspectives.

In summary, the Brand Copy Lead at Bobbie offers an exciting opportunity for seasoned copywriters to make a significant impact in an evolving organization dedicated to transforming parental feeding choices.

This job offer was originally published on remotive.com