Business Development Specialist - Expression of Interest

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Overview

The Harris Poll is currently seeking expressions of interest for the position of Business Development Specialist to join their dynamic QuestBrand team. This specialized position promises growth in a fast-paced environment and is geared toward individuals who thrive in a high-energy and entrepreneurial setting. Founded in 1963, The Harris Poll is recognized for its data-driven insights that help shape marketing strategies for some of the world’s leading companies.

Company Background

The Harris Poll operates as a strategic marketing consultancy, leveraging data, insights, and research to tackle contemporary marketing challenges. The QuestBrand, launched in 2019, serves as a competitive intelligence tracking tool that delivers real-time data beneficial for teams within Insights, Brand, Marketing, Creative, and Corporate Communications. This tool is designed to help businesses understand their competitive landscape and enable them to differentiate themselves effectively.

Job Position and Description

The Business Development Specialist will report directly to the Head of Harris’ Commercial business and will work closely with the Marketing and Account Executive teams. The position promises significant contributions toward sales initiatives geared towards the growth of the QuestBrand. The key responsibilities include:

  • Proactively lead effective client research and targeted outreach strategies.
  • Create and refine messaging templates and campaign strategies.
  • Generate meetings with potential clients through various outreach channels such as phone calls, emails, and social media (LinkedIn, Twitter).
  • Oversee the end-to-end execution of email lifecycle marketing campaigns, including copywriting, segmentations, CRM integration, and A/B testing.
  • Develop client contact and segmentation lists and analyze campaign performance metrics to optimize outreach strategies.

Qualifications and Required Skills

Candidates are expected to have a specific set of professional competencies:



  • A keen excitement for driving lead generation and cold outreach efforts.
  • High attention to detail and understanding of urgency in follow-up communications.
  • Much experience with email marketing, lead generation, and marketing automation tools.
  • Strong organizational abilities that allow for project management and effective problem-solving.
  • Excellent written communication skills, project management skills, and competency in copywriting.
  • Familiarity with using a Sales Engagement Platform, such as Outreach.io, SalesLoft, HubSpot, or similar tools.
  • 4-7 years of relevant experience in Sales and Marketing is preferred.

Work Environment

The ideal candidate will showcase adaptability and a collaborative work ethic, successfully engaging with cross-functional teams in a deadline-driven atmosphere. Those who prefer a lean, entrepreneurial environment will find this role especially rewarding since it encourages innovation and individual impact in the organization’s growth.

Salary and Contract Type

While specific salary information was not listed in the job description, such roles in the business development field typically offer competitive compensation. The position is full-time, aligning with the organization’s increasing operational demands and sustainable growth plans.

Conclusion

Working at The Harris Poll provides a wealth of opportunities for professional development in a stimulating environment. From hands-on experience with competitive intelligence tools to involvement with various marketing campaigns, the role of Business Development Specialist is conducive for those who aim to make a notable impact in a growing organization. With a commitment to diversity and an emphasis on equal opportunity, The Harris Poll represents a forward-thinking workplace for future leaders in marketing and business development.



This job offer was originally published on himalayas.app

The Harris Poll

United States

Software development

Full-time

January 27, 2025

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