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The position of Campaigns Marketing Manager at Pearson is designed for a motivated marketing professional eager to influence the educational landscape. The role will focus on creating customer-centric marketing campaigns that enhance brand awareness, engage both educators and students, and contribute significantly to sales growth across the APAC region. The Campaigns Marketing Manager will blend creative storytelling with data-driven insights to craft compelling campaigns that resonate with target audiences.
In this role, you will lead the planning, execution, and optimization of multi-channel marketing campaigns. Your primary focus will be on aligning these campaigns with the commercial objectives and regional priorities of the company. You will also spearhead the development and execution of Account-Based Marketing (ABM) campaigns in collaboration with the sales team to ensure that messaging is tailored to high-value accounts.
Another vital aspect of your role will involve enhancing Pearson's regional eCommerce presence. You will collaborate with various teams to improve the customer journey, drive online conversions, and boost sales growth. This responsibility will include refining and expanding the eCommerce strategy to align with broader marketing goals and customer needs.
In addition to campaign planning, you will manage and execute digital marketing efforts. This includes setting up campaigns across paid social, PPC, SEO, and email marketing. You will ensure best practices are followed, target the right audience effectively, and strive for maximum return on investment (ROI) from all campaigns.
You will work closely with both internal and external stakeholders to create compelling content and creative assets tailored specifically to regional audiences. Your ability to think creatively will be crucial in ensuring that content resonates well with the target demographic, thereby enhancing overall campaign effectiveness.
The role entails regular tracking and reporting on campaign performance. You will be responsible for delivering actionable insights and recommendations that can improve future initiatives, driving continuous improvement in marketing strategies.
As the key regional marketing contact, you will align with central functions and local sales teams to ensure that marketing campaigns meet specific business priorities.
To be successful in this role, candidates should possess:
Candidates are typically expected to hold a degree or equivalent in a relevant field. Holding a professional Marketing qualification may also be beneficial. Furthermore, mastery of at least one Asian language will be a significant asset, alongside fluency in English to facilitate effective communication in a multicultural environment.
While the specific salary details for this full-time position at Pearson are not disclosed in the job description, salaries for marketing roles often vary based on experience, location, and specific company structures.
Working in this position will enable you to develop a strong portfolio of marketing campaign experiences, particularly within the education sector in Asia. The successful candidate will gain valuable insights and practical skills in creating impactful marketing strategies that engage educators and students alike. By collaborating on cross-functional teams, you will also build a robust professional network that could be beneficial for future career opportunities.
The ideal candidate for the Campaign Marketing Manager role will be someone who not only possesses the necessary technical skills but is also a creative thinker who can innovate and push the boundaries of traditional marketing approaches. A knack for storytelling, combined with analytical prowess, will set you apart in delivering effective campaigns to capture customer interest. A passion for educational initiatives and a genuine desire to foster relationships within the education community in Asia will also make you a perfect fit for this position.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
