Candu: Growth Marketing Contractor (B2B SaaS — Content, SEO, LinkedIn)

Related keywords: instructional designer remote jobsocial media marketing remote jobchat support remote job

Overview

Candu is seeking a Growth Marketing Contractor to support its transition from a no-code to an AI-driven platform by creating targeted content and improving their inbound marketing strategies. The role is primarily remote, requiring 3-5 hours of overlap with UK business hours, making it suitable for candidates worldwide.

Contract Details

This is a contract position that serves as a 3-month pilot, with a compensation range of $3,000 to $5,000 per month based on experience and productivity. The expected working hours are approximately 18 to 30 hours per week, which aligns well with those looking for flexible schedules in a remote environment.

Responsibilities

As a Growth Marketing Contractor at Candu, you will be responsible for a variety of tasks designed to enhance their inbound marketing efforts, particularly focusing on BOFU (Bottom of Funnel) content strategies. Below are the key responsibilities:

• Produce Content: You will need to ship at least 1 BOFU article and 1-2 MOFU (Middle of Funnel) articles per month while refreshing two existing posts to maximize SEO gains without fluff.

• Keyword Mapping: Develop a mini keyword map and create content pillars and clusters that compound for better discoverability.

• LinkedIn Management: Manage the founder's LinkedIn account by making 3 posts per week, breaking down long content into multiple posts along with daily engagement through targeted comments.

• Content Creation: Transform Candu's AI-driven product story into clear BOFU assets such as before-and-after comparisons, GIFs, and instructional clips.

What Success Looks Like

To excel in this role, you should deliver:

• Clean drafts that maintain a strong point of view tailored for product and growth audiences.

• Effective SEO strategies that optimize titles, headings, internal linking, and FAQ/schema markup to boost discoverability.

• Engaging LinkedIn posts that create real conversations and encourage engagement rather than just impressions.

• Independence in Content Delivery: You should be able to own briefs and execute tasks with minimal input from the founder.

Required Skills

Given the nature of this role, certain skills and experiences are mandatory to qualify:

• Experience: You should have 4-8 years of experience specifically in B2B SaaS content marketing or product marketing management (PMM).

  ---

• Portfolio Requirements: A portfolio showcasing at least one long-form piece and visible LinkedIn posts you've authored is essential to demonstrate your capability.

• HubSpot Knowledge: Proficiency in HubSpot is critical, along with evidence of having driven qualified conversations and pipeline outcomes rather than merely traffic.

Nice-to-Have Skills

While not mandatory, the following skills would be beneficial:

• Ability to outline simple carousel designs or brief a designer for visual content.

• Comfort with converting blog posts into short product clips or GIFs for social media use.

Evaluation Process

Candu has set a streamlined evaluation process to select candidates effectively:

• Submit your portfolio along with links to a long-form piece and a LinkedIn post you authored, explaining why each is compelling.

• A paid 3-hour trial will involve creating a carousel outline, a BOFU blog brief including H1, H2, target keywords, internal links, and suggestions for FAQs, all complemented by a 7-day distribution plan.

• Finally, a brief 20-minute chat with the founder will help assess cultural and skill fit.

Application Instructions

To apply for this position at Candu, you need to provide:

• Your portfolio
• A link to a long-form article and a LinkedIn post with a brief rationale.
• Three BOFU keywords you would target for Candu and the reasons behind your selections.
• Your availability in terms of hours per week (options include 20, 25, or 30) and the desired monthly retainer within the offered range.

This role is pivotal in shaping the marketing strategy during a crucial transition for the company, so applicants should prepare to demonstrate strategic thinking and a strong understanding of marketing dynamics.

Conclusion

In summary, seeking candidates with an exceptional mix of copywriting, inbound marketing, content creation, and SEO skills, this role is ideal for experienced marketing professionals looking to leverage their expertise in a remote setting. Candu’s focus on innovative, AI-driven solutions means that successful applicants will be at the forefront of transformative marketing strategies in the tech landscape.

This job offer was originally published on weworkremotely.com