CapsLock: Media Buyer (Google&Meta)

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Overview

CapsLock is actively hiring for the position of Media Buyer specializing in Google and Meta advertising. This role is fully remote, allowing candidates the flexibility to work from anywhere. The company is headquartered in Madrid, Remote, United States and focuses on providing digital marketing solutions to businesses aiming to overcome sales growth challenges.

About CapsLock

CapsLock is dedicated to delivering integrated digital marketing services that include sales consulting, data analytics, and recruitment support. Founded by professionals with substantial expertise in IT, design, and data analytics, CapsLock recognizes the pressing need for effective customer acquisition strategies in today's market. Their vision aims to provide unique and scalable solutions for B2C clients, enhancing profitability and optimizing processes. Core values emphasize client-centric solutions, quality, continuous improvement, and the significance of relationships within the diverse, multilingual team.

Job Responsibilities

As a Media Buyer at CapsLock, your primary responsibilities will include:

• Developing, deploying, and optimizing paid media campaigns across various digital platforms to ensure high conversion rates and profitability.
• Managing budget allocations and bid parameters for maximum efficiency.
• Daily monitoring of campaign performance and adjusting strategies accordingly.
• Conducting tests of new ideas and implementing improvements based on insights obtained from campaign management.
• Actively overseeing Key Performance Indicators (KPIs) to ensure campaigns meet both short-term and long-term objectives.
• Engaging in creative AI development for the advertising process, identifying efficiencies, and pursuing improvements in campaigns.

Required Qualifications

Prospective candidates need to meet the following qualifications:

• A minimum of 5 years of experience in digital performance marketing with a strong focus on media buying, plus at least 3 years of experience specifically in paid advertising.
• Extensive experience functioning with Facebook and Google as primary platforms for advertising.
• Proven track record in handling large campaign volumes and significant budgets, demonstrating complex targeting strategies and resulting achievements.
• Strong analytical skills to evaluate data and metrics, translating insights into actionable strategies.
• Proactive mindset, aiming to present innovative ideas and problem-solving solutions that enhance KPIs.
• Basic knowledge of AI creative design tools is a plus; candidates should also be open to continuous learning.
• Upper-intermediate level of English proficiency to facilitate effective communication within the team.
• Willingness to engage in a long-term work relationship of 2+ years.

CapsLock specifically states, “NO agency owners, NO sub-hire!!!” indicating a focus on direct recruitment for this role.

Benefits and Perks

CapsLock values its employees and offers various perks designed to promote well-being and growth, which includes:

• Remote Work: Enjoy the flexibility to choose your work environment for optimal productivity and comfort.

• Paid Time Off: The importance of work-life balance is acknowledged through generous paid time off policies.

• Continuous Learning Opportunities: The company supports ongoing education through workshops, courses, and certifications to foster employee growth and curiosity.

• Home Office Support: Financial support for office equipment and furniture to help set up a productive workspace at home.

• Physical Well-Being Initiatives: Options for gym memberships, yoga classes, or home workout equipment to encourage a healthy lifestyle.

• Unlimited Sick Days: Employees can take necessary time off to focus on their health without concern, assuring they will return whenever ready.

• Medical Coverage: Financial assistance for medical and health-related expenses, including insurance reimbursement, provides added family protection.

• Co-Working Space Coverage: For social interaction or change of scenery, CapsLock offers full coverage of co-working space costs.

• Social Events: Engaging opportunities for bonding, including gaming nights, fitness challenges, and annual retreats at spectacular resorts ensuring a vibrant working culture.

Conclusion

The position of Media Buyer at CapsLock is a promising opportunity for seasoned digital marketing professionals looking to develop their careers in a remote environment. With a strong emphasis on paid media innovations and the ability to engage in a collaborative and supportive team, candidates will find CapsLock a rewarding workplace. The selection criteria favor individuals with a solid background in digital advertising, strategic thinking, and a passion for continuous improvement, making this role a great fit for those who value both professional growth and work-life balance.

This job offer was originally published on weworkremotely.com