Carb Manager: Growth Manager - Apps

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Job Overview

Wombat Apps, the company behind the hugely popular Carb Manager app and other innovative digital products, is searching for a motivated Growth Manager for their Apps division. This position is flexible, allowing you to work from anywhere in the world. The role focuses on spearheading product marketing and growth marketing strategies, specifically targeting direct-to-consumer applications in the health and wellness sector.

Company Background

Wombat Apps is the parent company of the Carb Manager, recognized as the leading health app for individuals following a low-carb diet, along with the cutting-edge marketing tech platform, Tastenetwork.io. They are currently in the exciting phase of developing a new consumer-centric app aimed at transforming how apps influence holistic health. Employees enjoy various benefits that come with their work-from-home lifestyle, all while contributing to a stable, profitable company that is recognized for its dynamic culture and powerful brand impact.

Responsibilities

As the Growth Manager, your primary mission will be to:

• Boost app downloads and expand the subscriber base.
• Strategize and execute marketing plans while coordinating cross-functional resources.
• Act as the chief storyteller for the brand, enhancing product positioning and messaging.
• Establish and monitor measurable KPIs to gauge growth marketing initiatives.
• Implement and manage user acquisition campaigns across various platforms, such as Apple Search Ads, Google Play Ads, Facebook, and more.
• Analyze market trends and competitive landscape to provide insights that guide the product roadmap.
• Mentor fellow marketers on effective growth marketing methods.

Required Skills

Candidates must possess:

• At least 3 years of experience in Product Marketing or Growth Marketing within the directly consumed applications or digital products space.
• Strong analytical abilities to draw insights from complex data sets.
• Exceptional written and verbal communication skills for concise messaging and effective stakeholder communication.
• The capacity to maintain organization while prioritizing impactful project work in a fast-paced Agile environment.
• Collaborative spirit and eagerness to work as part of a team.
• A drive for continuous personal growth, focus on results, and expertise in relevant marketing technologies.

Ideal Candidate Traits

Ideal candidates will also:

• Have a passion for health and fitness initiatives.
• Display integrity, initiative, and effective judgment in decision-making.
• Understand marketing development processes from concept to launch.
• Translate user research into strategic marketing positioning and messaging.
• Thrive in fast-changing environments, embracing innovation and creativity in marketing strategies.
• Stay abreast of the latest trends and technologies in marketing.

Benefits

The company fosters a vibrant, inclusive culture where professionals are encouraged to create engaging features and products. Benefits include:

• The flexibility to work from anywhere.
• A competitive salary aligned with industry standards.
• Comprehensive medical, dental, and vision coverage.
• A 401(k) option specifically for U.S. employees.
• Paid holidays and vacation days.
• Additional wellness and learning incentives.

In conclusion, the position of Growth Manager at Wombat Apps provides an excellent opportunity for individuals seeking a challenging yet rewarding role in the health app sector. With a commitment to creating significant impacts on the lives of millions while enjoying the benefits of a flexible work environment and a strong company culture, this role is perfect for anyone eager to grow within a thoughtful and innovative marketing landscape.

This job offer was originally published on weworkremotely.com