Certivo is looking for a Website Engineer specializing in Framer to take ownership of its website infrastructure and help turn regulatory evidence into market access. With the company's mission to enhance user experience through effective digital solutions, the selected candidate will be responsible for managing a fast, accessible, and SEO-optimized website that scales across various industrial lanes.
Responsibilities
The role demands a range of responsibilities that include:
Building and optimizing the Certivo website on the Framer platform.
Working with a reusable component/library system, maintaining CMS collections for various categories such as Industries, Solutions, Evidence Packs, and Resources.
Collaborating with key stakeholders, including the Director of PMM, Organic Growth Manager, and Senior Product Designer, to deliver engaging pages and experiments that enhance packet intent demand.
Handling the site architecture and responsive design, which requires solid knowledge and application of variables, tokens, and interaction patterns defined in Framer.
Designing a scalable component library and ensuring it remains consistent with the design team's goals.
Executing CRO strategies involving A/B testing for various aspects of the website, including copy, layouts, and call-to-actions (CTAs).
Technical Skills Required
Candidates should possess the following skills:
3-6+ years of experience in building marketing sites, particularly for B2B SaaS companies, showcasing strong familiarity with the Framer platform.
Proficiency in React and TypeScript, crucial for building custom components needed within Framer.
A firm grasp of technical SEO, Core Web Vitals, and accessibility standards as per WCAG 2.1 AA guidelines.
Experience managing integrations and understanding analytics events, particularly using tools like HubSpot, GA4/GTM, and Google Search Console.
Strong analytical skills with a track record of demonstrated conversion rate optimization (CRO).
Nice to Have Skills
While not mandatory, the following attributes would provide an advantage:
Previous experience in regulated or industrial markets, along with knowledge of packet types like Listings, Substances, and related documentation.
Familiarity with Webflow and the capability to transition these patterns into Framer.
Basic skills in visual design, including familiarity with tools like Lottie and Adobe After Effects for enhancing graphical displays.
Key Performance Indicators (KPIs)
Understanding what successful performance looks like in this role will be critical. Key performance metrics include:
Achieving a CWV pass rate of 90% with an LCP (Largest Contentful Paint) of 2.5 seconds and an INP (Interaction to Next Paint) of 200ms on mobile for the targeted pages.
Driving a 40% conversion rate for demo/sample CTAs on the target pages collectively.
Maintaining a designated percentage of organic non-brand traffic on Industry/Solution pages in line with the company's organic growth strategy.
Tools and Workflow
Tools necessary for the role include but are not limited to:
Framer + CMS
Figma
GA4/GTM
HubSpot
Tools for analyzing website interactions like Hotjar or Clarity.
The working relationship among the PMM, Design, and Engineering teams is characterized by fast iterations, visible metrics, and collaboration, focusing on outcome-driven results.
Application Process
If you're interested in applying for this role, you are requested to submit:
Two to three live Framer projects along with a short video showcasing the component/CMS structure of your work.
An example demonstrating a conversion lift that you have driven, complete with before-and-after metrics.
A 60-day plan outlining how you would rebuild the Industries hub and Evidence Pack pages in Framer.
This is an excellent opportunity for an experienced Website Engineer looking to have a substantial impact on a vital platform at Certivo, a forward-thinking company committed to efficiency and user satisfaction in regulatory affairs.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
