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The Channel Marketing Manager position at Lyra Health is a strategic role within the Growth Marketing team, focusing on the development and execution of marketing strategies aimed to enhance brand visibility and boost partner-led demand. This role is critical for the growth of Lyra's partner programs and requires a results-oriented professional capable of managing various marketing initiatives in coordination with both internal teams and external partners.
Lyra Health is a company dedicated to improving mental health care access and support. By integrating their marketing efforts through partnerships, they aim to provide quality services to a broader audience. The company's commitment to its employees is evident in its comprehensive benefits package and strong emphasis on growth and collaboration.
The Channel Marketing Manager role can be carried out remotely, or from the Burlingame, CA headquarters. However, it is essential that remote candidates are physically located within the United States. This flexibility offers a great opportunity for individuals seeking a work-life balance while still being part of a dynamic team.
The responsibilities of the Channel Marketing Manager encompass several key areas:
Strategic Channel Program Development: Creating scalable marketing programs tailored to align with Lyra's growth objectives and partner requirements. This includes leading multi-channel campaigns, managing timelines and performance tracking.
Partner Enablement & Relationship Management: Acting as a strategic advisor to ensure effective collaboration with partners, including customizing marketing resources to enhance partnership success. The role also involves creating and maintaining marketing portals for partners,
Performance Analytics & Optimization: Developing KPIs and analyzing overall program performance to recommend optimization strategies to improve engagement and return on investment.
Cross-Functional Collaboration: Engaging with all relevant departments, such as Product Marketing, Digital, Events, and Sales, to ensure alignment and smooth execution of marketing initiatives. Collaborating with external vendors and agencies also forms part of this responsibility.
Candidates applying for the Channel Marketing Manager position should possess the following skills and experiences:
A Bachelor’s degree in Marketing, Business, or a related field.
At least 5+ years of experience in B2B marketing, specifically in channel, partner, or alliance marketing.
Strong understanding of demand generation, digital strategy, and content marketing principles.
Excellent communication skills, both written and verbal, along with strong attention to detail.
Proficiency in various marketing tools, including CRM platforms like Salesforce and HubSpot, as well as analytics tools such as Google Analytics and Tableau.
Proven project management capabilities and the ability to handle multiple tasks within a fast-paced environment.
The anticipated annual base salary for the Channel Marketing Manager role ranges from $95,000 to $146,000. The actual salary placement will depend on various factors, including skills, qualifications, and experience. In addition to the competitive salary range, the role may be eligible for discretionary bonuses.
Lyra Health also offers a generous benefits package that includes:
Lyra Health promotes diversity and inclusivity, being an Equal Opportunity Employer. They do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected categories. This policy underscores their commitment to creating a diverse workplace and fostering an inclusive culture.
Overall, the Channel Marketing Manager role at Lyra Health provides an exciting opportunity for candidates looking to leverage their marketing skills in a fast-paced, innovative environment while enjoying the benefits of a hybrid or remote work model.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
