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Lyra Health is seeking a Channel Marketing Manager who is strategic and results-oriented to lead and grow their channel partner programs. This pivotal role integrates within the Growth Marketing team and is dedicated to crafting and executing marketing strategies designed to enhance brand visibility, drive partner-led demand, and accelerate co-selling opportunities. This position is suitable for candidates who possess extensive B2B marketing experience, along with excellent project management capabilities.
In this role, the Channel Marketing Manager will be tasked with several vital responsibilities. Overall, the primary focus is on the strategic development of channel programs, partner enablement, performance analytics, and cross-functional collaboration.
Strategic Channel Program Development: The selected individual will build and manage scalable channel marketing programs that align with the growth goals set by Lyra Health and meet the needs of partners. They will lead multi-channel, co-branded campaigns by effectively managing timelines, overseeing creative development, securing partner approvals, and tracking performance metrics.
They will also collaborate with both sales and marketing teams to create engaging partner marketing materials, which may include presentations, email campaigns, social media content, and landing pages. Furthermore, they will ensure effective communication with partners regarding promotions, product launches, and events.
Partner Enablement & Relationship Management: The Channel Marketing Manager will serve as a trusted advisor to both internal stakeholders and external partners. They are expected to offer strategic marketing guidance, customizing content, and implementing best practices to empower partners. The individual will work closely with partners to understand their specific needs and provide tailored support to maximize partnership success.
In addition, they will be responsible for creating and maintaining partner marketing portals filled with the latest resources, content, and tools while building strong relationships with partner marketing contacts and acting as a marketing liaison during performance reviews.
Performance Analytics & Optimization: Another critical responsibility will involve developing and reporting on key performance indicators (KPIs) and other marketing-influenced pipeline metrics across partner campaigns. The Manager will be tasked with analyzing program performances, recommending optimization tactics to enhance return on investment (ROI) and boost partner engagement levels.
Cross-Functional Collaboration: Lastly, the Channel Marketing Manager will serve as a bridge among various departments, including Product Marketing, Digital, Events, Sales, and Creative teams, to ensure that channel marketing initiatives align with the broader objectives of the company and run smoothly. In this capacity, they may also engage external vendors, platforms, and agencies as necessary to scale execution.
Those who wish to apply for the Channel Marketing Manager position at Lyra Health should have a bachelor's degree in Marketing, Business, Communications, or a related field. Candidates should ideally have a minimum of 5 years of experience in B2B marketing, with some exposure to channel, partner, or alliance marketing roles.
A deep understanding of demand generation, digital strategy, content marketing, and field marketing execution is necessary. Candidates are expected to possess excellent written and verbal communication skills alongside a strong attention to detail. Proficiency in utilized marketing tools, such as CRM platforms (Salesforce, HubSpot), email marketing software, and analytics tools (e.g., Google Analytics, Tableau), is required. Strong project management skills will also be essential for multitasking and meeting deadlines in a high-paced environment.
The role of Channel Marketing Manager at Lyra Health offers a competitive annual salary range of $95,000 to $146,000. Factors determining placement within this range include the candidate’s skills, qualifications, experience, and location. In addition to the base salary, this position may be eligible for discretionary bonuses.
Lyra Health provides an attractive benefits package that encompasses comprehensive healthcare coverage, which includes medical, dental, vision, FSA/HSA options, and life and disability insurances. Employees also gain access to coaching and therapy services through Lyra for Lyrians and an opportunity for equity participation via discretionary restricted stock units. Further advantages include competitive time off policies for paid vacation, sick days, parental leave, and 401K retirement benefits.
Employees also benefit from a monthly tech allowance, participation in well-being activities, and community celebrations throughout the year which further contribute to a positive work environment.
This position represents a significant opportunity for job seekers looking to make a meaningful impact within a growing company. The Channel Marketing Manager role at Lyra Health promises a blend of strategic responsibilities, cross-functional collaboration, and the potential for career growth in a supportive and inclusive company culture. Interested individuals should consider applying, as Lyra Health prides itself on being an Equal Opportunity Employer.
This job offer was originally published on jobicy.com
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