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Lidl, a prominent retail chain, is currently seeking a Chief Brand Officer to join their London office immediately. This is a full-time position that offers a competitive salary and a variety of employee benefits. The successful candidate will play a key role in shaping the company's brand strategy and ensuring that Lidl stands out in the market.
As Chief Brand Officer, you will be responsible for various strategic initiatives aimed at enhancing the Lidl brand. Key responsibilities include:
Overseeing the implementation of the global brand strategy for both the Lidl brand and its own-label portfolio.
Ensuring that brand perception aligns with market demands, focusing on relevance, attractiveness, competitiveness, and consumer loyalty.
Leading the rollout of the Lidl corporate identity and design, adapting it as necessary for the GB market.
Collaborating with other departments to achieve alignment between own-label brand strategies and general merchandise (especially within the Middle of Lidl and Grocery categories).
Developing and managing long-term, strategic partnerships that help elevate the brand and increase customer awareness.
Planning budgets and resource allocation for brand activities while maintaining accountability for financial performance and strategic goals.
Measuring and evaluating success using KPIs focused on brand performance, sales, and customer engagement.
Inspiring and educating team members about the importance of brand management.
Candidates applying for the Chief Brand Officer position should possess a range of skills and experiences, including:
A broad knowledge of the Fast-Moving Consumer Goods (FMCG) or retail sector.
Proven leadership abilities, with a track record of building and leading high-performing teams.
Experience in a leadership role related to brand strategy, marketing, or communications.
Expertise in brand positioning and maintaining a data-driven brand identity.
Capabilities in increasing brand awareness and conducting training sessions for colleagues about branding topics.
Willingness to travel nationally and internationally as required.
While the specific salary range for the Chief Brand Officer role has not been disclosed, it is highlighted that salary banding starts from over £100,000. In addition to this substantial salary, the position offers several noteworthy benefits:
A generous holiday allowance of 35 days (pro rata).
A 10% in-store discount for employees.
Access to a pension scheme and possibilities for enhanced family leave and sabbaticals.
These perks indicate Lidl’s commitment to employee satisfaction and work-life balance.
Lidl embraces a hybrid working model, allowing employees to enjoy a mix of office and remote work. The arrangement typically lets employees spend three days in the office and two days working from home, facilitating a work-life balance that caters to personal needs.
Lidl fosters a culture that values diversity, equity, and inclusion. The company welcomes individuals from all backgrounds, promoting a respectful environment that celebrates uniqueness. This culture of inclusivity is reflected in their recruitment process, where applicants are encouraged to bring their personal experiences into the workplace.
Due to the high volume of applications for this role, Lidl reserves the right to close the vacancy earlier than the advertised date. Prospective candidates are encouraged to submit their applications promptly to avoid missing the opportunity.
In summary, if you are an experienced professional in brand management looking for a challenging and rewarding role, applying for the Chief Brand Officer position at Lidl could be a great next step in your career. Not only does it come with competitive pay and benefits, but it also positions you at the forefront of shaping a respected brand in the retail sector.
This job offer was originally published on jooble.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
