The Sales Director position at Christianity Today (CT) offers an exciting opportunity for experienced sales professionals to lead the advertising sales function in a mission-driven organization. Operating remotely, the selected candidate will be responsible for managing a significant business portfolio while developing and executing revenue-generating strategies. The director will work closely with various teams to expand advertising opportunities and enhance sponsorship revenue across multiple platforms.
Key Responsibilities
Advertising Revenue Growth & Sales Process
Own a personal sales pipeline that involves prospecting, outreach, proposal development, and closing key advertisers and sponsors.
Lead hands-on sales efforts with a focus on closing both new and renewal business within CT's media portfolio.
Develop and execute a comprehensive sales strategy that aligns with CT's mission and overall growth goals.
Establish proactive outbound sales motion to expand CT’s advertiser and sponsor portfolio.
Drive revenue in specific areas such as podcast/audio, digital media, and integrated sponsored content, which encompasses email, video, editorial packages, and branded content.
Identify and evaluate emerging market trends to create new revenue offerings that align with CT's commitment to thoughtful Christian journalism.
Construct and refine sales processes, implementing performance metrics and KPIs to monitor revenue, advertising effectiveness, and ROI.
Engage in direct sales conversations, actively participating in deal closings and revenue growth.
Sales Function Management
Serve as a hands-on player-coach for the sales team, providing oversight and working alongside team members on deals and processes.
Mentor the Advertising team, fostering a culture of innovation, collaboration, accountability, and ethical sales practices.
Set team goals and provide continuous feedback, encouraging professional development to enhance business and ministry understanding.
Ensure alignment with cross-departmental initiatives by representing advertising strategy in relevant project teams.
Collaborate with Technology, Marketing, and Product teams to create cohesive monetization strategies.
Christian Marketplace Engagement & Ministry Stewardship
Understand diverse Christian audience segments, demonstrating sensitivity to various theological perspectives.
Leverage advertising opportunities to expand into new advertiser and sponsor categories while maintaining CT’s unique voice.
Develop processes for content review that ensure appropriate messaging for Christian audiences.
Build up the body of Christ through strategic advertising relationships while achieving business objectives.
Requirements
To be eligible for this role, candidates must possess:
A Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
5-8+ years of media sales, ad strategy, or growth marketing experience, demonstrating a strong track record as an individual contributor.
At least 2-3 years of management or mentoring experience in a player-coach environment.
In addition to being sales-driven, candidates should have a deep understanding of the digital media landscape, especially in areas like programmatic advertising and CRM technology.
An understanding of the Christian marketplace, church dynamics, and ministry needs will be a distinct advantage.
Key Competencies
The ideal candidate will exhibit:
Hands-On Execution: Capable of personal involvement in sales tasks such as prospecting, building proposals, and closing deals.
Sales Leadership: Skills to set expectations, coach performance, and foster a performance-driven culture.
Self-Drive: Highly motivated by goals and results-oriented with persistent follow-up capabilities.
Strategic Thinking: Able to navigate long-term vision and practical execution effectively.
Customer Empathy: Designs sponsorship and advertising experiences with respect for CT’s diverse readership.
Location: The role allows for remote work, supporting flexibility in work environment.
Type: This position is a full-time contract with a commitment of 37.5 hours per week.
Salary: The position offers a compensation package with an annual salary range of $70k - $80k, along with sales incentives based on performance.
Benefits: The comprehensive benefits package includes various offerings, which can be explored further on CT's careers page.
Conclusion
For job seekers looking to blend their sales expertise with a mission-driven approach, the Sales Director role at Christianity Today presents a fulfilling opportunity. The candidate will play a pivotal role in both achieving revenue growth and fostering a culture of ethical advertising that aligns with the ministry's core values.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
