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Coinbase is seeking a Performance Marketing Manager to join their Growth Marketing team as part of the Consumer & Business group. This position is remote and caters to individuals who are ready to embark on a fulfilling and intense work experience aimed at increasing economic freedom through finance. The work culture at Coinbase is characterized by high expectations and a drive for continual improvement, making it a challenging yet rewarding environment.
In the role of Performance Marketing Manager, candidates will have various responsibilities that play a crucial part in the organization’s marketing strategies. Key tasks include:
Owning end-to-end strategy for global paid performance channels including Google Ads, Meta, TikTok, and mobile user acquisition, with a keen focus on new user acquisition and the efficiency targets of these channels.
Driving a rigorous testing and learning agenda which evaluates creatives, audience targeting, bidding strategies, and landing experiences. This involves translating results into scaled playbooks for global markets to enhance performance.
Partnering with Data Science and Analytics teams to design and implement experiments, tests, and measurement frameworks that connect channel performance to desired business outcomes.
Leading relationships with key platforms such as Google, Meta, and TikTok, aligning on measurement approaches and growth plans that unlock new capabilities.
Building and maintaining performance dashboards that offer clear visibility across different geographies, products, and channels while proactively surfacing insights and risks.
Collaborating cross-functionally with multiple teams including Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams, creating a holistic approach to marketing strategies.
Candidates interested in applying for the Performance Marketing Manager position should ideally possess a combination of experience and skills, including:
A minimum of 5 years of hands-on performance marketing experience, particularly in paid search, paid social, and/or mobile user acquisition, whether in-house or agency-based.
A proven track record of successfully managing large-scale media budgets while achieving measurable improvements in user acquisition efficiency across various channels and markets.
Familiarity with LLMs (Large Language Models), no-code/low-code platforms, and automation tools. Experience using these tools to prototype custom agents and AI-driven workflows is essential for job efficiency.
Proficiency with Business Intelligence (BI) tools such as Looker, Hex, or Tableau, showcasing an experimentation mindset. This includes building and launching tests, interpreting results, and making data-driven decisions.
Experience with full-funnel measurement strategies across both application and web platforms, as well as knowledge of event strategy and testing that aligns with iOS privacy.
Responsible use of generative AI for maintaining human oversight while producing efficient outputs and driving improvements in business processes.
The position comes with competitive salary expectations, specifically a base salary range of $140,080 to $200,900 USD. The total compensation package may also include equity, bonuses, and a range of benefits such as medical, dental, vision, and a 401(k) plan.
Candidates interested in this performance marketing role should prepare to submit their applications, noting that there is a limitation of three applications within a six-month period. For individuals with disabilities, accommodations can be requested by contacting Coinbase directly.
Coinbase operates as a remote-first company; however, it emphasizes the importance of collaborative in-person interactions. Employees can expect to engage in quarterly gatherings known as ‘surges’ to facilitate intense work sessions.
The organization’s work environment is designed for individuals who thrive in challenging settings. Team members must be prepared to push beyond their perceived limits and meet high expectations as part of building the future of finance. Coinbase maintains a commitment to a diverse and inclusive workplace, making it an Equal Opportunity Employer where all qualified applicants are encouraged to apply, irrespective of background or personal characteristics.
Overall, the Performance Marketing Manager position at Coinbase is particularly suited for individuals looking to impact the finance sector through innovative marketing strategies. The combination of comprehensive responsibilities, challenging work environment, and competitive salaries creates a unique opportunity for qualified candidates looking to advance their careers.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
