Consensys: Senior Product Manager - MetaMask (Engagement)

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Overview

Consensys, a leading company in the blockchain and Web3 sector, is searching for a Senior Product Manager for their MetaMask platform. Their mission focuses on simplifying access to the decentralized web, facilitating the creation of decentralized applications (dApps), NFT collections, and more. With a commitment to innovation since its establishment in 2014, Consensys leverages technologies that empower users, creators, and developers to participate in a blockchain-driven future.

Company Background

Founded by Joe Lubin, a co-founder of Ethereum, Consensys aims to make the Web3 ecosystem accessible and user-friendly. Their product suite, which includes MetaMask, Infura, and Phosphor, positions them as collaborators in the digital building environment. The organization operates with the intent to attract one billion users and five million developers, constantly adapting to new developments in the tech world. Consensys alumni often transition into influential roles in the tech industry, indicating a growth-oriented environment.

Job Role

The role of Senior Product Manager for Engagement is crucial to how users experience MetaMask over the long term. The engagement team is responsible for ensuring users remain informed and motivated to return to the platform. Candidates for this position will have ownership over systems that facilitate user engagement, develop automated messaging, and create lifecycle communications. They will also play an integral part in launching effective, high-quality marketing campaigns and product launches.

Responsibilities

• Own the product vision and roadmap: Establish the direction for engagement tooling, focusing on aspects like automated messaging and self-serve infrastructure.

• Define and enhance engagement processes: Improve how teams manage, target, and measure engagement across all user journeys and channels.

• Collaborate closely with cross-functional teams: Work with Design, Engineering, Data, and Marketing professionals to ensure systems are not only effective but also user-centric.

• Establish metrics for success: Identify key performance indicators such as activation, retention, and conversion rates to gauge product effectiveness.

  

• Drive improvements: Identify areas for enhancement in existing tooling and implement scalable solutions.

• Communicate strategy and progress: Clearly articulate product strategies and developments to stakeholders in various departments.

Required Skills and Qualifications

• A minimum of 5 years of product management experience in consumer-oriented, fintech, or platform-style products.

• Proven track record of owning and shipping end-to-end product experiences that drive meaningful user and business impact.

• A strong sense of product judgment and user empathy, particularly regarding notifications and messaging frameworks.

• Familiarity with data analysis and metrics, enabling informed decision-making regarding product effectiveness.

• Excellent communication skills, both written and verbal, are essential for this role.

Preferred Qualifications

• Experience in growth marketing or lifecycle marketing will be considered a bonus.

• Familiarity with campaign orchestration, segmentation, targeting, and experimentation tools is advantageous.

• Previous exposure to regulated environments or trust-sensitive product fields is helpful but not mandatory.

• A genuine interest in Web3 technologies, financial products, and emerging consumer trends will serve candidates well.

Work Environment and Additional Information

Consensys values diversity within its workforce, encouraging all candidates who think they can fulfill the role's requirements to apply, even if they do not meet all specified qualifications. This inclusive approach reflects their commitment to building a multifaceted and innovative team. This position requires applicants to undergo background checks, which may include verification of employment, education, and criminal records.

Overall, the Senior Product Manager role at Consensys offers an exciting opportunity to engage at the forefront of blockchain technology, shaping how users interact with MetaMask products. The successful candidate will enjoy a hands-on position with critical influence over user engagement strategies, helping to integrate deep customer connections with robust business goals.

This job offer was originally published on weworkremotely.com