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The Product Marketing team at TRACTIAN is central to the company's marketing strategies, ensuring alignment across all departments regarding the product's value, positioning, and messaging. This team plays a vital role in making sure that sales, creative, engineering, and other departments have a uniform understanding of the product offerings. Their responsibility lies in highlighting how the product benefits customers and the best ways to communicate its value.
By crafting effective go-to-market strategies, overseeing product launches, and maintaining consistent messaging across various channels, Product Marketing at TRACTIAN masters the art of showcasing product strengths. They drive both adoption and market growth, ensuring that everyone in the organization focuses on the impact and innovation TRACTIAN brings to the market.
In your role as a Content Writer at TRACTIAN, you will manage and create written content for key channels including social media platforms, email, and blogs. You'll ensure all content resonates with TRACTIAN's brand voice, engages target audiences, and aligns with the company's growth objectives.
This opportunity requires a bachelor's degree in communications, marketing, or a related writing field. Candidates should ideally possess 3-5 years of professional writing experience, showcasing an excellent command of professional, technical, and creative writing skills. A dynamic, fast-paced, multi-project environment requires candidates to be highly organized, communicate clearly, meet deadlines, and manage projects independently. Advanced proficiency in English and a willingness to learn and grow professionally are also essential.
Your responsibilities will include creating content for TRACTIAN's Instagram, LinkedIn, and TikTok based on a carefully developed editorial calendar. You'll have the opportunity to develop content for key founders' and leaders' LinkedIn accounts and maintain beneficial relationships with partners and influencers by publishing weekly content.
Additionally, you will track and evaluate influencer collaboration performance, write newsletters and nutrition emails, and manage SEO-optimized articles for TRACTIAN's Brazil and US blogs. You'll also be responsible for developing free resources, such as ebooks, that enhance customer engagement and lead generation activities.
TRACTIAN offers a competitive salary along with stock options. Employees receive R$800 per month (remote) or R$1035 per month (on-site) for use in supermarkets, restaurants, and deliveries. GymPass is provided to ensure a balanced lifestyle, and there is an option for fully funded English or Spanish courses. Employees enjoy 30 days of paid annual leave and can earn a trip anywhere in the world every four years.
The compensation package also includes a remote work allowance of R$200 per month and substantial mental health support covering 40% of therapy costs. A health plan with national coverage, dental insurance, and sports incentives are part of the benefits. TRACTIAN offers up to R$5,000 as a referral bonus for recommending new members to join the team, fondly named 'Blue Caps.'
TRACTIAN is based in São Paulo, SP, positioning itself as a supportive and dynamic workplace for individuals looking to enhance their careers in product marketing.
This job offer was originally published on RemoteOK
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