Content Marketing Manager

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Introduction

The job of Content Marketing Manager at Firstbase.io is a promising opportunity for those looking to enhance their skills in content marketing and drive meaningful engagement for startups. Firstbase is an innovative platform aimed at simplifying the entrepreneurial journey by providing tools and resources necessary for founders globally. With backing from Y Combinator and a team rich in expertise from renowned tech companies, Firstbase positions itself at the forefront of startup empowerment.

Company Overview

Firstbase is dedicated to facilitating the growth of businesses through its all-in-one platform that enables founders to manage and launch their companies more efficiently. It offers crucial services, including its incorporation product, thus meeting the needs of over 30,000 founders in more than 180 countries. The company focuses on democratizing access to financial infrastructure, creating automated solutions that alleviate common challenges founders face, and continuously improving the accessibility of knowledge in the startup ecosystem.

Job Description

In the Content Marketing Manager position, you will collaborate closely with the Head of Marketing to develop a compelling content strategy aimed at establishing Firstbase as the leading resource for startups. You will be responsible for creating insightful content aimed at engaging target personas through various channels, including blogs, landing pages, social media, and emails.

Here’s a detailed look at your responsibilities:

You will:

• Develop and execute a content strategy to enhance audience engagement and increase visibility in the startup ecosystem.
• Craft high-quality content aiming to attract and engage startup founders across diverse platforms.
• Measure and optimize content marketing efforts, managing the acquisition funnel effectively.
• Foster the growth and adoption of Firstbase.io’s products among existing users and potential markets.
• Assist with product launches and strategizing sales efforts by identifying customer personas and market needs.
• Collect and analyze user feedback and insights to make meaningful recommendations for business improvements.

Required Skills

To qualify for this role, candidates must possess the following skills:

• Experience: A minimum of 3 years in content or social media marketing, preferably in a tech B2B environment.
• Writing Skills: Exceptional writing abilities with a strong command of the English language.
• Communication Skills: Ability to collaborate effectively with internal teams and external partners.
• Analytical Capabilities: Comfort in investigating and utilizing data to make informed marketing decisions.
• Technical Knowledge: Familiarity with marketing automation systems like Hubspot or Salesforce is preferred.
• Self-Starter Mindset: An proactive approach to taking initiative in a dynamic work environment.

Benefits and Perks

Firstbase offers a variety of benefits that make this position attractive to potential applicants:

• Competitive Salary and Equity: Fair compensation based on market data ensuring competitive pay rates.
• Hybrid Work Environment: Flexibility to work remotely or from their New York City offices.
• Time Off: Generous leave policies including 21 days of PTO plus a day off for your birthday.
• Work Setup Stipend: A fund dedicated to creating a comfortable and productive work environment.
• Health Benefits: Comprehensive health insurance reimbursements for both US and international employees.
• Professional Development: A stipend for learning and career development opportunities.
• Annual Bonus: Participation in a bonus structure typically accounting for 10% of on-target earnings.

The Culture at Firstbase

Firstbase values diversity and encourages applicants who may not meet all criteria to still apply. This commitment to inclusivity aims to attract a broad range of candidates with varying experiences and backgrounds, fostering a positive work culture focused on collaboration and growth.

In summary, the Content Marketing Manager role at Firstbase.io is ideal for individuals eager to make a significant impact within a forward-thinking company dedicated to supporting startup founders. With a blend of competitive compensation, a flexible work environment, and a commitment to personal development, this position promises to be both a fulfilling and enriching experience for the right candidate.

This job offer was originally published on jobicy.com