Content Marketing Manager

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Overview

The role of Content Marketing Manager at Firstbase.io represents an exciting opportunity for marketing professionals passionate about aiding founders and startups. Firstbase serves as an all-in-one platform facilitating business registration and growth for founders globally. The company has garnered attention from over thirty thousand founders across more than a hundred and eighty countries utilizing its incorporation tool, Firstbase Start.

Company Profile

Firstbase.io is not merely an incorporation service; it aims to democratize access to financial infrastructure and automate various tasks faced by entrepreneurs. The team boasts diverse expertise from well-known organizations such as Apple and Y Combinator. Joining Firstbase means contributing to a mission of helping startups thrive by providing integrated solutions and support to traditionally overlooked entrepreneurs.

Job Responsibilities

As the Content Marketing Manager, the primary objective is to collaborate with the Head of Marketing in crafting effective content strategies aimed at fostering engagement among the audience. Your tasks include:

• Developing insightful, knowledge-rich content tailored to capture and retain the interest of target audiences across various platforms, including blogs, social media, and emails.
• Establishing Firstbase as the go-to content resource for startups.
• Measuring and refining all content marketing initiatives to maximize their effectiveness across channels.
• Managing the acquisition funnel and promoting the adoption of Firstbase.io’s products.
• Assisting with product launches by crafting strategic approaches that align with market needs and customer personas.
• Aggregating user feedback to inform actionable business insights.

Required Skills

To qualify for this position, candidates need:

• A minimum of 3+ years of relevant experience in roles such as Content Marketing Manager, Social Media Manager, or Demand Generation Manager.
• A strong writing capability and fluency in English.
• Experience in Tech B2B Marketing is highly desirable.
• Excellent communication aptitude, with the ability to work in collaboration with both internal teams and external partners.
• An analytical background, enabling the individual to utilize data in decision-making processes.
• Prior knowledge of marketing automation systems like HubSpot or Salesforce is preferred.
• A proactive self-starter mindset.

Compensation and Benefits

While specific salary figures are not provided, Firstbase promotes competitive salary and equity packages, guided by market research to ensure favorable compensation for employees. Additionally, employees enjoy several benefits:

• A hybrid work environment fostering flexibility, enabling staff to work remotely and from their New York City office.
• 21 days of Paid Time Off (PTO) along with a designated day off for birthdays to encourage rest and relief.
• A stipend for setting up personalized work environments to optimize productivity.
• Comprehensive health benefits, including reimbursement options for health insurance applicable to both U.S. and international employees.
• Support for learning and development through stipends aimed at fostering career growth.
• An attractive annual bonus structure that generally amounts to 10% of the On-Target Earnings (OTE).

Company Culture

Firstbase values diversity and encourages individuals irrespective of meeting all listed qualifications to apply, promoting the belief that diverse experiences contribute to a richer workplace.

Conclusion

The Content Marketing Manager position at Firstbase is an excellent opportunity for individuals with a strong background in content marketing and a passion for assisting startup founders. The role offers a chance to play a vital part in shaping the way Firstbase engages with its audience and fulfills its mission of supporting emerging businesses globally.

This job offer was originally published on jobicy.com