Content Specialist

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Overview

For those aspiring to build a career in content creation, Forbes Advisor is seeking a Content Specialist to join their team. This position is fully remote and offers a competitive salary, along with an attractive benefits package that includes unlimited paid time off and a wellness reimbursement. This role is perfect for individuals eager to contribute towards high-performance landing pages and those looking to evolve into a more strategic content creation role in the future.

Company Background

Forbes Advisor aims to assist its readers by providing trusted advice and guidance across a wide spectrum of topics. The Marketplace division is comprised of industry professionals dedicated to empowering consumers to make informed decisions regarding credit, health, finance, and much more. The diverse team encompasses expertise from various sectors such as Content, SEO, Marketing, and more, showcasing a commitment to delivering accurate and reliable information.

Job Description

As a Content Specialist, you will primarily be responsible for executing content that is performance-driven, particularly focusing on landing pages for SEM (Search Engine Marketing) campaigns. Your role involves close collaboration with multiple stakeholders, including the Content Manager, Publishing Manager, and Operations Lead, to turn briefs into compelling, performance-oriented pages.

Core Responsibilities

Some of the key responsibilities for this position include:

• Content Creation: Write and edit high-quality SEM landing pages, advertorials, and campaign assets.
• Performance Optimization: Ensure all content is engaging and structured for performance, with a focus on clear language and optimal placement of calls to action.
• Work Management: Manage the SEM content publishing queue, and ensure all tickets are tracked and completed as per the deadlines.
• Collaboration: Work closely with various teams to align on content needs and campaign priorities.
• Feedback and Improvement: Provide input on A/B testing variations and assist with tagging compliance and notes.

Learning and Development

This role offers ongoing guidance and mentorship from the Content Manager, helping the individual develop strategic thinking, skills in campaign planning, and insights into content performance. As a Content Specialist, you will also learn foundational knowledge in Conversion Rate Optimization (CRO) and SEM best practices.

Required Skills and Qualifications

Candidates for this position should possess the following qualifications and skills:

• A minimum of 2 years of experience in content writing, editorial work, or digital marketing, particularly in performance-driven environments such as SEM or paid media.
• Strong writing and editing abilities, focusing on crafting clear, persuasive content aligned with targeted audiences.
• Familiarity with Content Management Systems (CMS) like WordPress is a plus.
• Basic understanding of paid media concepts and SEM goals is required, particularly how content aligns with advertising messaging.
• Excellent organizational and time management skills, with the ability to work collaboratively across remote teams.
• An eagerness to learn and grow into a potentially strategic content leadership role.

Salary and Benefits

Although the exact salary details are not mentioned, Forbes Advisor offers a competitive compensation package. Additional benefits include:

• Unlimited PTO for flexibility and work-life balance.
• Every third Friday off, promoting a healthier work routine.
• A dedicated winter break closure between Christmas and New Year’s.
• A home office setup to aid remote work efficiency.
• Wellness reimbursement to encourage a healthy lifestyle.

Career Development Opportunity

This position at Forbes Advisor is designed not only for immediate contributions but also offers a clear path toward professional advancement. As you excel in your role and demonstrate your abilities, opportunities to transition into a Content Manager or more senior positions within the team will be available. The mentorship provided will ensure that you are supported along the way, facilitating both personal and professional growth.

Conclusion

The Content Specialist role at Forbes Advisor represents an exciting opportunity for growth and contribution in the field of content marketing, especially for candidates passionate about creating impactful landing pages for SEM campaigns. The unique combination of collaborative teamwork, mentorship, competitive pay, and a supportive work environment makes this position a standout opportunity for those looking to advance their careers.

This job offer was originally published on remotive.com