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BiOptimizers is a company dedicated to enhancing human health and performance through scientific rigor and innovative health solutions. With a history of nearly two decades, their mission centers around helping individuals reclaim their health by providing science-backed formulas that improve key aspects such as sleep and digestion. Their unique approach combines precise research with impactful storytelling and rapid testing to yield tangible results, making optimal health accessible to everyone willing to invest in themselves.
The role of Copy Chief at BiOptimizers is a full-time, fully remote position focused on leading the copy strategy and enhancing the performance of their DTC (Direct-to-Consumer) and eCommerce brand ecosystem. The role offers an exciting opportunity to influence and uplift the entire brand narrative by crafting compelling marketing angles that resonate with the audience and stop them mid-scroll.
As the Copy Chief, you will be responsible for:
Creating and scaling compelling marketing angles for existing and new products across various channels, including paid ads, email/SMS, landing and product pages, web content, funnels, scripts, and packaging.
Owning the Conversion Rate Optimization (CRO) related to copy by forming hypotheses, briefing tests, and collaborating with growth, design, and analytics teams to enhance key performance metrics such as Return on Ad Spend (ROAS), Conversion Rate (CVR), Average Order Value (AOV), Lifetime Value (LTV), Click-Through Rate (CTR), and Cost Per Acquisition (CPA).
Hiring, assigning, and managing workloads for both in-house and freelance writers while establishing processes for briefing, drafting, editing, and quality assurance, ensuring clarity, narrative consistency, and maintaining a world-class voice.
Translating complex research and science into compliant, benefit-driven messages while adhering to regulatory standards by keeping the audience's perception in mind.
Building internal systems and standards, such as voice/style guides and messaging maps, to streamline and enhance overall copy quality and efficacy.
Candidates for the Copy Chief role should possess the following:
A minimum of 10 years’ experience in DTC/eCommerce copy, which includes at least 3 years of providing leadership or editing for copy teams.
A proven track record of CRO success, demonstrated through established test plans and clear before/after results.
Experience in hiring, managing, and coaching copy teams effectively, showing capacity planning skills.
Expertise in editing standards, claim substantiation, and creating a messaging hierarchy that resonates with audiences and enhances brand impact.
Strong project management skills alongside effective communication capabilities to collaborate cross-functionally with teams involved in growth, product development, and analytics.
Familiarity with the supplement marketing compliance landscape is a plus or the capacity to quickly adapt to this area.
A college degree is required, though the organization emphasizes the importance of a strong portfolio over formal education.
Success in this role will be determined by several key performance indicators:
The improvement in D2C ROAS and overall conversion rates across various pages, funnels, and customer lifecycle flows.
The revenue impact noted through AOV, LTV, and throughput from successful tests.
The efficiency and speed of launching and analyzing well-structured experiments.
Quality and consistency in messaging and claims with enhanced clarity and reduced edit cycles over time.
BiOptimizers promotes a positive company culture, emphasizing a mission-driven approach to health products that measurably improve health and performance. The organization fosters a test-and-learn culture, valuing autonomy and ownership while providing support for team members to thrive in their roles. The work environment is fully remote, allowing employees to operate from anywhere. Collaboration is encouraged with a standard meeting window for communication across the global team.
Interested candidates should apply with a current CV, a LinkedIn profile, and a portfolio showcasing DTC/eCommerce copy samples across various formats including ads, emails, videos, and product pages. Also, include 2-3 mini case studies detailing specific hypotheses, variants, results, and learnings related to previous work experiences.
BiOptimizers is committed to diversity and inclusion, offering equal employment opportunities without discrimination based on race, color, religion, gender, national origin, age, disability, sexual orientation, or any other protected status.
Overall, the Copy Chief role at BiOptimizers presents a unique opportunity for individuals seeking to lead copy strategy in a dynamic, mission-oriented environment, directly impacting the health and well-being of customers through engaging and effective communication.
This job offer was originally published on remotive.com
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