Creative Chaos: PPC Manager

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Job Overview

Creative Chaos is seeking an experienced PPC Manager to join their team. This position involves a commitment to developing, managing, and optimizing the company's Pay-Per-Click advertising strategy across platforms such as Google Ads and Bing Ads. The role is designed for professionals who are passionate about enhancing campaign effectiveness and ensuring maximum returns on investment (ROI). As a crowd-favorite employer, Creative Chaos prides itself on delivering impactful digital advertising services tailored to meet their clients' needs.

Job Responsibilities

In this role, the main goals will include:

• Developing and implementing PPC campaigns: This includes creating well-structured advertisements and managing budgets effectively to maximize lead generation.
• Conducting comprehensive keyword research: Identifying relevant search terms is crucial to ensure that advertising strategies are on target.
• Managing ad copy and landing pages: Ensure that the messaging is aligned with business goals to attract and convert potential customers.
• Analyzing campaign performance: You will monitor, analyze, and report on the ongoing performance of campaigns, making necessary adjustments to improve ROI.
• Using analytics tools: Implement A/B testing and heatmaps to optimize conversion rates and reduce Cost-Per-Click (CPC).
• Maintaining budgets and bid strategies: It's essential that campaigns remain within target KPIs.
• Keeping abreast of industry changes: Staying up-to-date with the latest PPC trends and algorithm changes.
• Communication and collaboration: You will regularly communicate performance updates to stakeholders and work with the content and design teams to align ad strategies.

Required Skills

Candidates interested in this position should possess the following skills:

• Experience: A minimum of 8 years of hands-on experience in PPC/SEM campaign management, especially focused on B2B services.
• Industry Knowledge: Previous experience in marketing accounting or bookkeeping services for the US market will be helpful.
• Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, and other advanced PPC tools like SEMrush and Ahrefs is essential.
• Analytical Skills: The ability to interpret data and make strategic decisions is critically important.
• Communication Skills: Effective communication is necessary for collaboration with team members and reporting to management.

Certifications

Additionally, candidates must obtain relevant certifications, such as Google Ads certification and other applicable certifications in Search Engine Marketing (SEM).

Work Schedule

This role offers a contractual position, with a requirement of working 4 hours per day remotely. This setup adds flexibility for employees, fitting it seamlessly into various lifestyle choices.

Salary Information

Unfortunately, specific salary details are not disclosed in the job listing. However, given the level of expertise required and the nature of the work, potential applicants can expect competitive compensation commensurate with industry standards, particularly for skilled positions within the realm of digital marketing.

Conclusion

Overall, the PPC Manager role at Creative Chaos represents an exciting opportunity for experienced professionals aiming to advance their careers in digital advertising. Candidates will work in a dynamic environment that encourages creativity, strategic thinking, and continuous learning.

Interested job seekers should prepare to submit their applications, showcasing their expertise in PPC, proven results from previous campaigns, and any relevant certifications to enhance their candidacy. Don't miss this chance to join a leading company in the digital marketing landscape.

This job offer was originally published on weworkremotely.com