Creative Strategist (Performance Marketing)

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Overview of Ruby Labs

Ruby Labs is a leading tech company that creates and operates innovative consumer products. The organization provides a wide range of opportunities across several industries, including health, education, and entertainment. Their commitment to innovation has positioned them at the forefront of the consumer-led market, driving future advancements in technology. Ruby Labs seeks passionate individuals to join their innovative teams.

Job Position: Creative Strategist (Performance Marketing)

The company is actively seeking a Creative Strategist role in the Performance Marketing team. This full-time position is integral to enhancing the advertising creative process across multiple consumer-focused brands. The selected candidate will spearhead the development of new ad concepts, oversee production timelines, and collaborate with various teams to create engaging and effective advertising that drives conversions.

Key Responsibilities

The responsibilities of the Creative Strategist include but are not limited to:

• Creative Development: Leading the ideation and conceptualization of new ad creatives that resonate with audiences. Candidates should stay abreast of industry trends to incorporate innovative elements into productions. The strategist will also collaborate with design teams to align creatives with brand values.

• Project Management: Overseeing production processes to ensure project deliveries meet timelines and creative visions. Coordination with designers and user acquisition managers is essential for maintaining workflow excellence.

• Performance Analysis: Analyzing the performance of ad creatives on various platforms in collaboration with User Acquisition Managers. This includes running A/B tests to refine creative strategies and optimize conversion rates.

• Market and Competitor Analysis: Conducting research to benchmark against competitors and identify successful strategies for customer acquisition. The strategist will propose innovative solutions to enhance market positioning.

• Collaborative Efforts: Serving as a liaison between creative teams and user acquisition managers. The role involves facilitating brainstorming sessions to foster a culture of creativity and continuous improvement aimed at boosting customer acquisition and retention.

Required Skills and Qualifications

Candidates interested in this role must possess:

• A minimum of 3 years of experience in creative production or a related field, preferably within a tech-focused or consumer product company.
• A proven ability to manage creative projects from inception to completion.
• A strong portfolio demonstrating expertise in producing effective digital ads.
• Technical skills in using digital advertising platforms and understanding performance metrics.
• Proficiency in project management tools and collaboration software.
• The ability to conduct data analysis to draw actionable insights from campaigns.
• Up-to-date knowledge regarding the latest AI tools used in creative production, with the ability to leverage these tools effectively.
• Personal qualities such as strong creative vision, excellent communication skills, attention to detail, and adaptability to new technologies and changes in the marketing landscape.

Working Environment and Benefits

Ruby Labs operates in the CET (Central European Time) zone, welcoming applicants from any country within a 4-hour time difference to ensure effective collaboration. The benefits offered by the company include:

• A flexible remote work environment, enabling work from anywhere and promoting a balanced lifestyle.
• Unlimited Paid Time Off (PTO) to encourage employee well-being and rejuvenation.
• Paid national holidays offering employees time to unwind.
• Company-provided MacBooks for seamless productivity, which are given to all employees who need them.
• A flexible contracting agreement that provides autonomy and various tax advantages.

Interview Process

Post-application, candidates will undergo a thorough screening process, typically taking 3 to 5 days for review but potentially longer depending on application volume. The interview process includes:

• Recruiter screening lasting approximately 40 minutes.
• Task assignment to evaluate practical skills.
• A final interview, approximately 60 minutes in length.

Life at Ruby Labs

Ruby Labs cultivates an environment where ambition and impact are cherished. The organization seeks individuals who are driven, ready to embrace challenges, and eager to grow. Employees are expected to match their effort with results, with opportunities for personal and professional growth available to those committed to contributing to the company’s success.

Ruby Labs positions itself as not merely a workplace but a platform for individuals eager to achieve more, with room for more responsibility and expansion in one’s career. Individuals who thrive in high-pressure environments, see opportunities in every challenge, and are ambitious may find Ruby Labs an ideal workplace to achieve their career goals.

In conclusion, the Creative Strategist (Performance Marketing) role at Ruby Labs invites ambitious and innovative thinkers passionate about leveraging creative strategies for customer acquisition in a vibrant and dynamic organization. This position not only offers competitive benefits but also the flexibility and collaborative culture that aligns with modern work-life expectations.

This job offer was originally published on jobicy.com