CRM Executive- Italian speaking (London Area)

Related keywords: online remote job part timeremote job onlinemarketing manager remote job

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Job Overview

The position available is for a CRM Executive at NetBet, a leading online casino and sportsbook operator, particularly focusing on the Italian-speaking market. This role is part-time and offers potential for remote work outside the UK and Malta. The CRM Executive will be pivotal in shaping customer engagement strategies and optimizing user experiences in the online gaming industry.

Company Background

NetBet has been a prominent player in the online gaming arena since 2006. With a diverse range of products, including sports betting and casino games, NetBet caters to players around the globe. The company is known for prioritizing customer experience, security, and efficient navigation, which are fundamental to its brand identity. NetBet has multiple gaming licenses, ensuring compliance with various regulatory frameworks and enhancing player trust. Their product offerings include not only casino games but also Lotto, Live Casino, and Poker, making them a comprehensive online gaming platform.

Job Location

The job position offers flexibility in terms of location. While it is based in London, there is an opportunity for hybrid working arrangements, allowing employees to work remotely outside of the UK and Malta.

Role Responsibilities

In this position, the CRM Executive will report to the CRM Manager, and their key responsibilities will include:

1. Creating, managing, and optimizing CRM strategies
2. Executing CRM campaigns aimed at conversion, retention, and reactivation of users across different products (casino, poker, sports).
3. Analyzing various customer segments to enhance user experiences and improve retention and lifecycle.
4. Collaborating with multiple departments to ensure CRM strategies align with company objectives and optimize campaign performance.
5. Utilizing data to monitor KPIs and derive insights regarding customer behavior and engagement practices.
6. Oversight of CRM tools to enhance campaign effectiveness and implement necessary improvements.
7. Market research to stay updated with trends in the online gambling industry, ensuring that campaigns resonate with the target demographic.
8. Testing user experiences to ensure optimal functioning of products and adapting strategies based on customer feedback.
9. Competitor analysis to generate insights and improve company offerings.

Required Skills and Qualifications

Candidates interested in this role should possess the following skills and qualifications:

• A minimum of three years of CRM experience in the sports betting or iGaming sector.
• Fluency in Italian is a mandatory requirement, and candidates who also speak a secondary language from the target markets (such as French, Greek, Romanian, or German) will be considered favorably.
• Familiarity with CRM platforms, preferably Optimove or similar systems, to manage multichannel campaigns.
• A customer-centric perspective and a thorough understanding of CRM strategies.
• Knowledge and enthusiasm for online gaming products and market trends.
• An ability to apply data insights with an emphasis on ROI-driven results.
• Strong communication skills, both written and verbal, to effectively convey strategies and results across departments.
• Ideally, a marketing or business degree or an equivalent qualification.

Personal Attributes

Candidates should be collaborative team players who can build strong working relationships and prioritize customer satisfaction. A keen analytical mindset coupled with a data-driven approach is essential for this role, along with a drive for continuous improvement in customer engagement strategies.

Conclusion

This part-time role at NetBet presents a unique opportunity for professionals seeking to grow their career in the online gaming industry while contributing to sophisticated CRM strategies. With the flexibility of remote work combined with the chance to innovate in customer engagement, this position promises to be both challenging and rewarding for the right candidate. By successfully managing CRM efforts, the new hire will play a vital role in enhancing user satisfaction and driving business success for NetBet.

This job offer was originally published on jooble.com