Customer Growth Marketing Manager (B2B, Post-Sale Lifecycle)

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Introduction

Medely, a high-growth series-C technology start-up, is redefining the healthcare work landscape by offering a comprehensive on-demand marketplace alongside workforce management tools. With backing from prestigious investors, it has swiftly emerged as a go-to platform for healthcare professionals who are seeking high-paying job opportunities with the flexibility to choose their work schedules. As part of a fully remote team characterized by collaboration, innovation, and entrepreneurial spirit, Medely is looking for talented individuals eager to tackle significant challenges within an expanding segment of the healthcare industry.

Job Role: Customer Growth Marketing Manager

The position available is for a Customer Growth Marketing Manager who will be pivotal in devising and implementing strategies for the post-sale lifecycle. This role focuses on activating, engaging, retaining, and expanding the network of healthcare facility customers. It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion.

Key Responsibilities

The responsibilities of the role include:

• Ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion.

• Crafting tailored segmented lifecycle journeys for various facility personas, including administrators, schedulers, operators, and power users.

• Utilizing customer engagement data to unearth opportunities and enhance lifecycle performance.

• Developing and refining customer communications across diverse channels such as email, in-app messaging, and direct mail.

• Collaborating closely with the Sales and Account Management teams to facilitate post-sale nurturing, expansion, upsell/cross-sell initiatives, and reactivation efforts.

• Designing lifecycle programs aimed at future growth, including automated onboarding processes and campaigns triggered by customer actions.

• Leading data-driven experimentation and optimization efforts through methods such as A/B testing to continuously refine lifecycle processes.

• Establishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics.

Key Performance Indicators

Success in this role is measured through specific customer outcomes, focusing on not just engagement rates but also:

• Improved onboarding completion rates, minimizing time to value.

• Higher feature adoption alongside repeat usage.

• Reduction in customer churn and enhanced retention.

• Increased growth signals through upselling, cross-selling, and revenue impacts.

• Development of robust lifecycle segmentation for scalable customer journeys.

  

Required Skills and Qualifications

Candidates for this role should possess:

• A minimum of 5 years of experience in lifecycle, retention, CRM, or customer growth marketing, with at least 2 years focusing on B2B audiences.

• Comprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies.

• Proven experience in designing lifecycle journeys using behavioral signals rather than solely relying on time-based communication.

• Strong analytical skills, facilitating the translation of customer insights into impactful marketing strategies.

• An ability to thrive in cross-functional collaboration with teams across Product, Sales, and Data departments.

Preferred Qualifications

While not mandatory, the following attributes would be advantageous:

• Experience in startup environments, particularly within healthcare, staffing, or B2B SaaS markets.

• Familiarity with multi-user facility operations.

• Knowledge and understanding of how to transition towards a product-led growth (PLG) model.

• Experience with lifecycle channels beyond just email, including in-app messaging, direct mail efforts, and incentive programs.

Why Work at Medely?

Medely offers a dynamic work culture and various competitive benefits:

• Competitive Compensation: Salary based on experience and performance metrics.

• Long-term Incentives: Options such as 401k to secure your financial future.

• Healthcare Benefits: Comprehensive medical insurance covering dental and vision needs.

• Work/Life Balance: Enjoy the flexibility of unlimited PTO, promoting a healthy work-life equilibrium.

• Paid Parental Leave: Support for your family during critical periods.

• Purpose-Driven Work: Join a mission-focused company modernizing the healthcare recruitment landscape nationally.

• Ownership and Impact: Be part of a team where your contributions genuinely matter, influencing the direction of the company.

• Remote Work Options: Work from anywhere in a digital setup equipped with the necessary tools.

Closing Statement

Medely is committed to diversity and is an equal opportunity employer. Qualified candidates from all backgrounds are encouraged to apply. As a part of Medely, you will actively contribute to reshaping the healthcare industry for the better.

This job offer was originally published on jobicy.com