Customer Lifecycle Marketing Manager

Related keywords: customer success manager remote jobmarketing manager remote jobcustomer care remote job

This page contains product affiliate links.

Overview

The position of Customer Lifecycle Marketing Manager at Affinity is an exciting opportunity for marketing professionals seeking to play a pivotal role in customer relations. This role is focused on the entire customer journey, and emphasizes nurturing long-term relationships, driving retention, and encouraging advocacy among customers.

Role Responsibilities

As a Customer Lifecycle Marketing Manager, your primary duties include developing and optimizing the customer journey. This involves crafting targeted programs for each stage of the lifecycle—from onboarding to renewal and advocacy. You will create compelling customer content in partnership with Product Marketing, including webinars, guides, and educational case studies that resonate with customers and showcase their successes.

You will also drive customer engagement to enhance product adoption and satisfaction. Utilizing data insights, you will design strategies to increase customer retention. Working closely with the Sales and Customer Success teams will enable you to enhance customer touchpoints effectively. Furthermore, you will spearhead upsell campaigns in collaboration with these teams, aiming to promote relevant solutions to existing customers. As a subject-matter expert on customer needs and industry expectations, you will document feedback and influence product strategies based on these insights.

Lastly, defining and tracking metrics for the lifecycle marketing programs will be crucial in measuring effectiveness. You will report regularly on insights and return on investment (ROI) to stakeholders, emphasizing the importance of data-driven decisions.

Required Skills and Qualifications

To qualify for this role, you should possess 3 to 5 years of experience in lifecycle or customer marketing, particularly within a B2B technology environment. The following skills will be essential:

• Exceptional communication abilities and strong project management skills
• Proficiency in tools such as Google Suite, Salesforce, Pardot, Gainsight, and Notion
• A demonstrated ability to sympathize with customers and build trust
• Skills in analyzing customer data to formulate actionable marketing strategies
• A successful track record of working across various functions with Sales, Product, and Customer Success teams
• Capability to manage multiple projects while meeting deadlines in a demanding work environment

Moreover, if you have experience in the VC, private markets, investment banking, or financial services sectors, or if you have previous knowledge of selling SaaS products, these are highly desirable traits. Innovation, creativity, and a team spirit are key personal attributes that are sought after in a candidate for this role.

Salary Information

The salary for the Customer Lifecycle Marketing Manager position ranges from $79,000 to $133,500 per year. Compensation varies based on geographical location, experience, knowledge, skills, and capabilities of the applicant. This competitive salary reflects Affinity's commitment to attracting talent who can contribute significantly to the company's mission.

The Work Environment

Affinity is a company known for its work culture that promotes learning and professional growth. As an employee, you can expect a range of benefits including:

• Medical, dental, and vision insurance plans with comprehensive coverage
• Flexible sick days to support work-life balance
• 401k plan to assist with retirement savings
• Budget allocated for educational opportunities and personal development
• Reimbursement for wellness memberships, home internet, transportation, and meals
• Regular virtual team-building activities to foster connections among remote workers

Affinity has been recognized as one of the Best Workplaces by Inc. and Fortune and holds a certification as a Great Place to Work for five consecutive years. The company prides itself on maintaining values that prioritize employee learning, personal care towards colleagues and clients, and open-mindedness.

About Affinity

Affinity serves over 3,000 customers globally and has raised $120 million in funding to develop its proprietary Relationship Intelligence platform. This platform utilizes extensive data from billions of interactions among strategic dealmakers—ranging from investment bankers to venture capitalists. Affinity's mission is to enhance networking capabilities, allowing anyone to leverage their networks effectively.

As a Customer Lifecycle Marketing Manager, you will not only play a central role in shaping customer experiences but also be part of a collaborative team that is dedicated to driving innovative marketing strategies to achieve business objectives.

This job offer was originally published on himalayas.app