Customer Marketing Manager

Related keywords: customer success manager remote jobmarketing manager remote jobremote job project manager

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Overview of AccuWeather

AccuWeather, founded by Dr. Joel Myers in 1962, is recognized as a leader in commercial meteorology and is known for its commitment to Superior Accuracy. The company provides weather forecasts that appear in various media formats, reaching millions of households and businesses globally.

Position: Customer Marketing Manager

As a Customer Marketing Manager, the main focus will be on developing effective marketing strategies to enhance customer engagement and support sales initiatives. This role is fundamental in creating impactful pitch decks, managing marketing materials, and analyzing customer insights to inform strategies.

Key Responsibilities

The responsibilities of a Customer Marketing Manager at AccuWeather include:

• Developing pitch decks to support sales efforts and customer engagement initiatives.
• Analyzing customer insights and feedback to refine marketing strategies and enhance the customer experience.
• Creating and managing messaging associated with AccuWeather’s range of services and solutions.
• Collaborating with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories that highlight the effectiveness of AccuWeather.
• Assisting with app store optimization for AccuWeather’s iOS and Android platforms.
• Implementing marketing campaigns for B2B (AccuWeather For Business) and B2C offerings.
• Managing content strategies to ensure a consistent messaging experience across all customer interactions, including presentations, brochures, and digital platforms.

Qualifications Required

Candidates are expected to possess the following qualifications:

• A Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• A minimum of 2-3 years' marketing experience, particularly in product marketing and creating sales enablement materials.
• Proven experience in developing product pitch decks and marketing collateral.
• Strong written and verbal communication skills.
• Ability to analyze data effectively, translating insights into actionable strategies.
• Familiarity with CRM tools, particularly HubSpot, along with proficiency in presentation software like PowerPoint and Google Docs.
• Excellent project management skills with a track record of managing multiple tasks and meeting deadlines.
• Ability to collaborate across departments to align marketing strategies and implement campaigns successfully.
• Capable of handling complex situations while achieving effective outcomes.

Benefits Offered

AccuWeather offers a competitive salary based on the candidate’s experience, along with comprehensive benefits:

• Healthcare and dental insurance.
• A 401(k) retirement plan with a 50% company match.
• A collaborative work environment that promotes collective success.

Diversity Commitment

AccuWeather particularly emphasizes diversity in the workplace. They encourage qualified candidates from diverse backgrounds to apply, reinforcing their status as an equal-opportunity employer.

Conclusion

This position of Customer Marketing Manager at AccuWeather represents an exciting opportunity for motivated and organized professionals eager to impact the organization's success. With a focus on collaboration and a commitment to quality, the role is designed for those looking to thrive in a competitive, fast-paced marketing environment.

This job offer was originally published on jobicy.com