Customer Marketing Manager

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Overview of AccuWeather and the Role

AccuWeather is a prominent player in the field of weather forecasting and information, delivering reliable forecasts across a multitude of platforms. Their forecasts reach audiences via digital signage, 700 newspapers, and over 400 radio stations, alongside being featured on more than 100 television stations. AccuWeather Network boasts a significant presence, servicing 35 million households and reaching over 200 million users through streaming services on platforms like Roku and Amazon. Additionally, AccuWeather For Business serves many Fortune 500 companies, advocating its dedication to accurate weather forecasts and service.

In the context of this dynamic and innovative organization, the position of Customer Marketing Manager is critical as it focuses on developing strategies to enhance customer engagement and experiences while driving AccuWeather’s innovative services forward.

Key Responsibilities

The Customer Marketing Manager role is multifaceted, highlighting key tasks that include:

• Development of Pitch Decks: A primary focus will be on creating compelling pitch decks that aid in sales efforts and customer engagement initiatives. This requires an understanding of both customer needs and promotional strategies to effectively communicate the value of AccuWeather’s services.

• Customer Insights Analysis: Analyzing customer insights, data, and feedback is essential for informing successful marketing strategies and improving the overall customer experience. This duty involves using analytical skills to translate data into actionable marketing strategies.

• Messaging Creation: The role includes the creation and management of messaging around AccuWeather's diverse services and solutions, ensuring that both B2B and B2C messages are aligned and impactful.

• Collaboration Across Teams: The position involves collaborating with regional product, sales, and business teams to develop customer-focused messaging, case studies, and success stories that spotlight AccuWeather’s positive impacts on various stakeholders.

• App Store Optimization: The manager will also play a role in assisting the app store optimization for AccuWeather's applications on both iOS and Android platforms.

• Campaign Implementation: There will be a need to work closely with internal teams to roll out marketing campaigns and bundles for both B2B and B2C offerings.

• Content Strategy Management: Lastly, managing a comprehensive content strategy across all customer touchpoints—ensuring consistency across presentations, brochures, and digital experiences—is a key responsibility of this role.

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Required Skills and Qualifications

Candidates for the Customer Marketing Manager position should possess the following qualifications:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• A minimum of 2-3 years of marketing experience, particularly in product marketing and sales support materials. Experience in creating pitch decks is a must.
• Excellent written and verbal communication skills to effectively convey marketing messages and ideas.
• Demonstrated ability to analyze data and convert insights into proactive strategies, accompanied by a track record of measuring success.
• Proficiency with CRM tools like HubSpot and familiarity with presentation tools such as PowerPoint and Google Docs.
• Strong project management skills that allow for the effective handling of multiple priorities and deadlines.
• A collaborative mindset is essential, with experience working cross-departmentally to align strategies effectively and execute campaigns successfully.
• Capability to tackle complexities and drive results within a fast-paced environment.

Salary and Benefits

AccuWeather offers a competitive salary that reflects the individual's experience within the industry. Moreover, the position comes with an attractive benefits package that includes comprehensive healthcare and dental benefits, as well as a 401(k) retirement plan with a 50% company match. The organization emphasizes a collaborative work environment, further enhancing the appeal of employment with them.

Commitment to Diversity

AccuWeather prioritizes diversity within its workforce and encourages all qualified candidates to apply. They are an equal opportunity employer, actively seeking individuals who are motivated, organized, and eager to make a significant contribution to the company's growth and success. Those interested in the Customer Marketing Manager role at AccuWeather should be prepared to bring a blend of creativity and analytical skills to a position that is integral to shaping the future marketing strategies of the organization.

In conclusion, the Customer Marketing Manager role at AccuWeather is a valuable opportunity for candidates who are keen on driving customer success and enhancing marketing strategies within a respected organization. With an emphasis on analytics, collaboration, and innovative thinking, this position promises to be both dynamic and fulfilling.

This job offer was originally published on jobicy.com