The position is for Digital Campaign Specialist - Display and Social.
The employer for this role is Gannett, which operates under the brand USA TODAY Co. Gannett is a highly diversified media company focused on empowering and enriching communities through high-quality journalism and digital marketing solutions. They aim to connect diverse audiences while providing essential journalism and digital experiences at both local and national levels.
The Digital Campaign Specialist is primarily responsible for strategizing, executing, and optimizing digital marketing advertisements across the display and social platforms. This role emphasizes a data-driven approach to enhance campaign performance, ensuring that the advertising efforts reach the right audience through precise targeting and effective ad placements. The role reports directly to account management teams and involves significant collaboration across different departments.
The responsibilities of the Digital Campaign Specialist include:
Strategizing audience targeting efforts in collaboration with account management and sales teams, aligning with clients’ return on investment (ROI) goals.
Monitoring the performance of campaigns, analyzing data, and providing actionable insights for continual optimization.
Troubleshooting performance issues, employing innovative solutions to meet evolving customer requirements.
Establishing strong collaborative relationships with internal teams, including digital marketing and design departments, to ensure comprehensive execution of advertising strategies.
Developing and advising on technical marketing strategies aligned with client business goals.
Candidates interested in this position should possess the following key skills and qualifications:
At least 3 years of hands-on experience in optimizing digital marketing campaigns.
A strong understanding of marketing best practices and platform algorithms, particularly for social media.
Proficiency in data analysis, interpreting complex data sets, and drawing actionable insights to improve the effectiveness of campaigns. Strong Excel skills are specified.
Excellent communication abilities for effective cross-team collaboration and presentation of findings to non-technical stakeholders.
An analytical mindset with the ability to solve problems efficiently and derive actionable solutions.
Familiarity with advertising platforms used for display and social media.
A Bachelor's degree in areas like General Business, Marketing, Advertising, or a related field is necessary.
The estimated annual base salary for the Digital Campaign Specialist role ranges from $33,350 to $60,000. This reflects the base pay and does not include any potential variable compensation that may apply depending on the individual's experience and role-specific factors. Salary is also influenced by variables such as location, skills, and even union representation.
This role is designed for a full-time commitment and is location-independent, suitable for remote work scenarios. This arrangement offers flexibility while allowing the digital campaign specialist to closely monitor campaigns and collaborate with diverse teams effectively.
For those who wish to apply for this position, it's important to know that the application process should be completed via the USA TODAY Co. Careers page on Dayforce.
The Digital Campaign Specialist position at Gannett signifies an excellent opportunity for a candidate who enjoys analyzing data and leveraging it to inform strategic decisions in digital marketing. With a focus on display and social campaigning, this role will foster the use of innovative practices in a supportive team environment.
In summary, the role offers extensive opportunities for professional development in a crucial area of digital marketing, making it a pivotal opportunity for interested job seekers.
This job offer was originally published on himalayas.app
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