World Fuel Services is seeking a Digital Content & Search Lead with expertise in AI, SEO, and web strategy. This position is high-impact and designed for an individual contributor to shape the future of search and digital presence within the organization. With a strong emphasis on innovative thinking and collaboration, World Fuel has established a high-performance culture that fosters continuous growth and success.
Responsibilities
The role encompasses various responsibilities that integrate strategy and direct execution. The successful candidate will focus on the following areas:
Build and Execute Global Web and Content Strategy: This includes defining the structure and governance of website content as well as enhancing SEO performance. Candidates will optimize content architecture to improve user journeys and accessibility while ensuring a strong regional presence.
Drive SEO and AI Search Strategy: The Digital Content & Search Lead will develop and execute strategies for Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), improving visibility across search engines and AI platforms.
Expand External Digital Presence and Authority: The professional will support the execution of digital public relations and off-site SEO initiatives, focusing on enhancing brand presence across third-party platforms and influencing AI search results effectively.
Work Cross-Functionally to Deliver Impact: Engagement with development teams on technical SEO and site enhancements is vital, along with collaboration with analytics, CRM, and paid media teams to synchronize content and search strategies.
Establish Processes and Drive Continuous Improvement: Creating scalable processes and best practices for SEO and content will be part of the role's responsibilities. The candidate should also monitor performance and convert data into actionable insights.
Required Skills
Candidates should possess a combination of experience, skills, and capabilities including:
Experience: A proven background in SEO, content strategy, or web strategy particularly in a global or enterprise environment. Practical exposure to AI-driven search trends and evolving search behaviors will be essential to adapt to the fast-changing environment influenced by technology.
Capabilities: A sound understanding of SEO fundamentals, technical optimization, and emerging AI concepts such as AEO and GEO. The ideal candidate must balance strategic planning with hands-on execution, demonstrating strong analytical skills to interpret data effectively.
Tools & Technical Skills: Familiarity with CMS platforms like Drupal, WordPress, or Sitecore, and knowledge of SEO and analytics tools, including SEMrush, Ahrefs, Google Search Console, and GA4. The ability to work directly in these tools to optimize performance is crucial.
Ideal Candidate Profile
What will set you apart in this role?
Experience in Scaling Processes: Practical experience in building or enhancing SEO or content processes in a growing organization, particularly in regulated or complex industries.
Digital PR Experience: A background in digital public relations and onboarding external SEO strategies to build brand authority will be a significant advantage.
Curiosity and Adaptability: The digital landscape continuously evolves, especially within the realm of AI. Showing a willingness to learn and adapt is essential for this role.
Salary and Benefits
While the specific salary for this position was not disclosed in the listing, roles of this nature typically offer competitive compensation packages, which may include not only base salary but also benefits such as health insurance, retirement plans, and opportunities for professional development. This is often aligned with the candidate’s level of experience and the complexity of the role.
Company Information
World Fuel Services is a leader in the industry with a strong global presence. The company emphasizes the importance of its employees in fostering a culture of growth and innovation. Leveraging a professional team of about 5,000, the organization focuses on collaboration and the efficient execution of strategies that drive sustained growth.
Job Location
This position is based in London, United Kingdom, providing the opportunity to work in a culturally diverse and vibrant city known for its business innovation and entrepreneurship.
Conclusion
The Digital Content & Search Lead role at World Fuel Services presents a compelling opportunity for professionals in the SEO and digital strategy realm. Candidates looking to shape the digital landscape, enhance their careers, and work within a dynamic and supportive team will find this position appealing.
This job offer was originally published on jobicy.com
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